How 360 Virtual Tours Compare to Video Tours
360 tours showcase a space’s depth and are made by piecing together multiple panoramic photos of a space. A video tour is an authentic look into the entire space via video. Video tours continue to grow in multifamily as prospective renters demand touring options.
Continue reading below to learn more about how an all-in-one virtual touring app can help leasing teams save time. Want to learn how you can turn leads-to-leases sight unseen? Subscribe to the Realync newsletter to learn more!
360 Virtual Tour Company
It may be time to think about other ways to enhance the touring experience for prospective renters. If you are looking for a way to maximize your occupancy rate, develop a strong multifamily community, and connect with your prospective renters, it’s good to re-evaluate the touring experience every so often. Even though there is still a place for in-person touring, a lot of people are looking to learn more about 360 virtual tours. After all, it’s possible you’ve taken a closer look at a 360 virtual tour company before. In this article, will answer question such as what is a 360 virtual tour and how can this be helpful?
If you are looking for the best 360 virtual tour software, you might have started with a free 360 virtual tour program. A 360 virtual tour is designed to give prospective renters a complete, 360-degree view of what a potential unit in a specific multifamily community may look like.
A lot of multifamily communities find that 360 virtual tours can be successful on the front page of a website. For example, they may get residents interested in learning more about what the multifamily community has to offer. When someone is deciding to sign a lease, they want variety of touring options—360-degree tours, in-person tours and video tours. Let’s dive into each.
360 Virtual Tour Website
If you would like to place a 360 virtual tour on your website, then you need to learn more about how to make a 360 virtual tour for free.
A lot of people start with a 360 panorama viewer online for free, as this is a great way to explore everything that a 360 virtual tour website might have to offer. You can play with the virtual renderings, the power of the graphics, the length of the video, and the layout of the graphics. Then, you can use a 360 virtual tour to set up your 360 websites.
If you are using a 360 virtual tour as one of the pillar pages of your website, you may want to have multiple options available for people to look at. For example, you may have studio apartments, one-bedroom apartments, two-bedroom apartments, and three-bedroom apartments. It may be helpful to have a separate 360 virtual tour for each of these apartment units. That way, people can figure out what it looks like inside each of these individual units.
Depending on where these apartments are located in your building, they may be laid out differently. This is the biggest reason why most people will want to see an actual unit before they decide to move in. You can use virtual tours as a way to move people down the sales funnel. By showcasing your property ins a way that meets the prospects’ wants and needs, they are bound to ask additional questions. So it’s imperative for leasing teams to be equipped to personalize the touring experience to that prospect for when that time comes.
360 Virtual Tour Real Estate
In the real estate industry, virtual tours have been growing rapidly. Now, there are numerous Matterport competitors, driving up the value of a 360 virtual tour solution.
Similar to 3D virtual tours real estate, a 360 virtual tour can be used in a variety of situations. In addition to being popular among multifamily communities, luxury homes 360 virtual tours are becoming popular.
Sometimes, people are looking to learn more about a potential luxury home that is on the other side of the country. They may not be able to fly out there and take a look at the luxury home in person. Or, they might be looking to learn more about the home before they decide to make the investment to fly across the country. This is another area where a 360 virtual tour can be helpful. A 360 virtual tour can help someone increase their potential catchment area, getting more people interested in a potential property.
After someone takes a closer look at a 360 virtual tour, they may want to learn more about the property. That is where a virtual leasing solution can be helpful. Virtual leasing software can help assist leasing teams to answer those specific questions a prospect may have. Ultimately, it’s a great option to pair multiple virtual tours together to seal the deal.
Virtual Tour Provider
If you are looking for a virtual tour provider, you may be looking for the best virtual tour for real estate in the area. Even though you may be looking for a 3D virtual tour nearby, keep in mind that this may not be the best option if you are already at the bottom of the sales funnel. When someone is trying to decide if they would like to sign on the dotted line, they would usually like to see the actual unit in which they might be moving into. Even though a 360 virtual tour may get someone interested, this is probably not going to be enough for the prospect to sign the lease or contract.
Instead, you should give an actual virtual tour. There are both live and pre-recorded options. For example, you may want to pre-record a tour of the actual unit and send it to the prospective resident. Or, you may want to conduct a virtual tour live. That way, the other person will be able to ask questions as you show them various aspects of the unit. Keep in mind that the other person may be seeing the unit for the first time. Therefore, you want to move slowly when you are giving a virtual tour. Give the other person time to take in the entire unit. That way, they have time to envision themselves living there.
3D Virtual Tour
You may have also heard about a 3D virtual tour. During your real estate virtual tour pricing search, you may have noticed that 3D virtual tour software from professional virtual tour companies can be expensive. Fortunately, there are ways you can make this process easier. Even though there are free 3D virtual tour options, you might be able to use this with other types of virtual tour solutions as well.
3D tours do a great job grabbing prospective renters’ attention. After someone has already seen a 3D virtual tour, they will probably be interested in seeing a live tour as well. That is where an engaging, real, and transparent virtual tour can be helpful. If you really want to maximize your occupancy rate, then you need to take advantage of live virtual tours. This will delight prospective residents and help them decide if they’ve found the right place.
If you are using 360 virtual tour software for the first time, you may be unsure of how to get the most out of this platform. It is true that 360 virtual tour software can be challenging to use. That is why there are lots of demo options available as well. Before you invest in virtual tour services, make sure you take advantage of the trial. That way, you can get familiar with the mechanics of the program. You can figure out what works well for you, what doesn’t, and how you can put your 360 virtual tour software to work for you.
After you have gotten familiar with the 360 virtual tour software, you may want to produce a few videos. That way, you can see how the program looks on the other side. Once you have put up a few videos on your website, check to see if they are getting any traction. The right virtual tour software will give you those insights and reports. That way, you can get the most out of your 360 virtual tour software videos. Finally, do not forget to take advantage of live virtual tours as well. With this, you can efficiently move people down the sales funnel, delighting them to sign on the dotted line.
If you are looking for ways to conduct an effective virtual tour, you may have heard about Matterport. Even though this is one of the biggest names in the industry, there are other options available. You should compare the benefits and drawbacks of each individual option before you make a decision. That way, you can find the best one to meet your individual needs. For example, you may be familiar with Google Street View. A lot of people envision this when they are discussing a virtual tour. Even though taking advantage of a street view camera can be impressive, there are better ways to improve your virtual tours. There are advanced programs such as Kuula that can walk you through the process from start to finish.
In the end, if you are looking for a way to seal the deal, then you should take advantage of Realync. Realync makes it easy to produce both live and pre-recorded virtual tours of physical units. When you take advantage of this software program, you can give prospective residents a raw and transparent look at what their actual unit may look like. All you need is an iPhone and the Realync app. By leveraging the camera on your phone, you can produce professional real estate videos.
Did you know Realync launched its Real360 Virtual Tour Suite? It combines 360 videos and 360 click-through tour technology. Learn more about our Realync studios offering.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo