Virtual tours are vital in marketing multifamily apartment communities in today’s consumer-driven environment. Shoppers are accustomed to modern online shopping experiences with authentic video content when they shop for clothing, cars, beauty products, and household items. These prospective residents expect the same high-quality experience and real video content when online shopping for their housing. As prospective residents continue to do a large amount of their apartment shopping online, the importance of having an authentic video touring software, such as Realync, is needed to accomplish success with virtual tour real estate. Prospective residents want to be able to quickly and easily get a feel for the apartments available before committing to traveling to visit in-person. Multifamily communities are often in competitive markets, and ensuring the availability of a high-quality video can help keep prospective residents engaged and intrigued.
In addition to an elevated, competitive online shopping experience, virtual tours also provide potential residents convenience and ease. Many millennials move often and are more likely to move across cities and states, making virtual tours non-negotiable as often in-person touring is limited by logistics. Multifamily communities can differentiate and provide an elevated customer experience from their first interaction through the virtual tour by reducing the stress of coordinating schedules and allowing people to get a realistic, authentic look into a potential unit. Also, virtual tours eliminate the need for hard hat tours for new construction, which can be a safety liability and, in some states, are becoming illegal.