When Does a Virtual Tour Come in Handy?
When on-site staff screens out-of-state, or overseas, prospective renters, what does that process look like for your team? This is where virtual tours come in handy!
Continue reading below to learn more about how an all-in-one virtual touring app can help leasing teams save time. Want to learn how you can turn leads-to-leases sight unseen? Subscribe to the Realync newsletter to learn more!
Virtual Tour Real Estate
Virtual tours are vital in marketing multifamily apartment communities in today’s consumer-driven environment. Shoppers are accustomed to modern online shopping experiences with authentic video content when they shop for clothing, cars, beauty products, and household items. These prospective renters expect the same high-quality experience and real video content when online shopping for their housing. As prospective renters continue to do a large amount of their apartment shopping online, the importance of having an authentic video touring software, such as Realync, is needed to accomplish success with virtual tour real estate. Prospective renters want to be able to quickly and easily get a feel for the available apartments before committing to traveling to visit in-person.
Multifamily communities are often in competitive markets, and ensuring the availability of a high-quality video can help keep prospective renters engaged and intrigued.
In addition to an elevated, competitive online shopping experience, virtual tours also provide potential renters convenience and ease. Many millennials move often and are more likely to move across cities and states, making virtual tours non-negotiable as often in-person touring is limited by logistics. Multifamily communities can differentiate and provide an elevated customer experience from their first interaction through the virtual tour by reducing the stress of coordinating schedules and allowing people to get a realistic, authentic look into a potential unit. Also, virtual tours eliminate the need for hard hat tours for new construction, which can be a safety liability and, in some states, are becoming illegal.
Virtual Tour Software
Real estate virtual tour software allows multifamily owners and managers to create virtual tours for prospective renters effectively.
With a simple smartphone device, virtual tour software provides the ability to create compelling, authentic videos. Widely recognized as the best virtual tour software in 2020, Realync allows property managers, agents, and owners to host live or pre-recorded tours with anyone, anywhere, anytime, and on any device. The live tour capabilities allow for the ultimate personalized digital experience, especially for the most serious and lucrative potential renters.
On the other hand, pre-recorded tours powered by the virtual tour software provides an option to give early-stage prospects a chance to see the highlights of your property quickly. This capability allows for the most effective use of time for multifamily managers and leasing teams to reduce unnecessary time spent while ensuring a high-quality virtual tour to all prospective renters.
Even when using a pre-recorded video, there is still the ability to customize the video or add some personalization for a specific prospect before sending the video through email, text, or social media. Many clients of Realync have found success by creating a cloud-based library of videos targeted at specific needs or concerns. An example of this could be videos focused on potential residents with kids or pets who may want to take a more in-depth look at specific amenities and offerings.
Realync is the best real estate virtual tour software because we are continually innovating and adding integrations and features to our platform. This innovation includes automatic cloud storage of all videos, 360-degree tours, legal risk mitigation by creating an audit trail for Fair Housing requirements and robust integrations with leading lead management and website providers within the multifamily industry. Also, the analytics portal allows for meaningful insights about content efficacy, lead engagement, and the overall usage and effectiveness of virtual tours.
Interactive Virtual Tour
One of the keys to great interactive virtual tours is authenticity. Many legacy real estate virtual tour tools and service providers offer 3D and 360 tours.
These types of tours give prospective renters a look into your property. Realync now offers 360-degree tours too. Realync Studios’ services actually employs video experts to capture video, 360 video, and 360 click-through tours on behalf of multifamily properties.
A key benefit to the approach of interactive virtual tours with Realync is that no special equipment is needed—meaning the investment to get started is often lower. Just like you would send a video to a friend or family member, you capture and share your video on a smartphone device. Not only does this approach create convenience and ease, but it also means that the final videos are authentic, optionally live, and low-fidelity videos that potential renters find relatable.
Virtual Tour Camera
Virtual tour camera equipment is often required when creating real estate 360 virtual tours. Generally speaking, the hardware investment for a real estate 360 virtual tour camera starts at $1,000 and can quickly balloon to over $10,000. Also, virtual tour editing software and a skilled video professional are also needed. Or, you can partner up with Realync and create DIY videos yourself and take advantage of our Realync Studios offering to get 360 videos. Cost-savings at it’s finest.
While this investment could be justified for some multifamily owners, the problem lies in the fact that the resulting experience is not what consumers want. These costs are unnecessary and misguided, and they also force property managers and leasing agents to lose focus on their real priorities, which are often connecting with and converting prospective renters.
When it comes to how to make a virtual tour for real estate, there is a better option, which is focusing on the customer. This alternative begins with showing prospective renters precisely what they want to see, which can be done effortlessly with a virtual tour software tool like Realync where you can give a live tour of a property or send pre-recorded, authentic, customized tours.
Real Estate Virtual Tour Pricing
Real estate virtual tour pricing and real estate virtual tour services costs have become substantial portions of property management companies’ marketing budgets. This increased spending has occurred as new gadgets and upgrades, as well as the real estate virtual hosting costs, have ballooned in recent years. This misguided innovation within the real estate virtual tour sector is getting more and more expensive to multifamily owners. Furthermore, it’s not producing the results promised by the real estate virtual tour companies.
Realync has taken a wildly different approach and is bucking the trend of using fancy buzzwords that are proliferated throughout real estate virtual tour services. Instead, the focus of Realync is all about delivering what people want, which is ultimately a real and authentic virtual real estate tour experience. The live and low-fidelity recorded video that prospective residents can view on any device is compelling, informative, and provides the realness that modern consumers crave.
In addition to consumer feedback and preferences, Realync has gathered strong quantitative data to support building out 360 virtual tours and 3D virtual tours fuctionality via Realync Studios. Realync helps lease-up properties reach occupancy quicker and improves lead-to-lease conversion rates. We have numerous client testimonials and case studies that support and bring to life this data, working with multifamily properties of all types. Realync offers a lower-cost solution with better and more measurable results, which most property owners would consider an obvious win-win.
360 Virtual Tour
360 technology, 360 real estate photography, and 360 virtual tour are other common virtual tours in multifamily.
Did you know Realync launched its Real360 Virtual Tour Suite? It combines 360 videos and 360 click-through tour technology. It’s a part of our Realync studios offering.
If you want to include 360 tours in your overall leasing strategy, look at Real360 for 360 photography pricing. There are some DIY camera options that now work with smartphones or tablets, and it’s unlikely that 360 photography will have as much ROI potential as other strategies.
The ability to do a live tour or a 360 video real estate tour will allow prospective renters to see your property. A live, virtual tour guide can pick up on areas of interest and provide additional commentary and video shots for those areas. You can pair videos with real estate 3D tours to provide prospective renters different touring options.
Open Source Virtual Tour Software
With the high costs from 3d tour providers, it’s an obvious consideration for many to save money with an open source virtual tour software platform. While this can be a positive step forward and allow for someone to evaluate the options and approaches available, it is vital to consider the hidden costs. Many free options require a fair amount of time in learning the platform and often have underdeveloped user interfaces, which limit who within an organization can effectively use the virtual tour real estate free software platform.
Licensed virtual tour software solutions provide a more robust toolkit and additional functionality that help you most effectively attract leads and ultimately convert the leads to leases. Virtual tour market leader Realync includes automatic cloud back-up of all videos. In addition, the Realync platform has a rich analytics module that allows you to quickly see the effectiveness and conversion rates of various live and pre-recorded virtual tour experiences. Additionally, we have a wealth of expertise and best practices that we share with clients, resulting in a better and smoother experience for the end-consumer. We have a dedicated client success program and also have the expertise and insights of having over 100,000 video tours completed on our platform.
Ready to Get Real?
Accelerate Leasing
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Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
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PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
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CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
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SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
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INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
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PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
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DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
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REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
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REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
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Virtual Training
is available for every property utilizing Realync.
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Make your video efforts consistent
with one set, standardized process and platform.
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TRACK ENGAGEMENT And Usage
across your entire portfolio.
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Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
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Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!
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