Everyone has been impacted by the COVID-19 pandemic and this includes the real estate industry. In the past, it seemed like prospective residents always wanted to do an in-person tour whenever possible. This makes sense since they wanted to see the physical space in which they might be living with their own eyes. Furthermore, back then, the technology was not nearly as reliable as it is today. Now, times have changed. While the idea of taking a tour virtually was already growing in popularity, it reached new heights when the pandemic hit. Now, the ability for property managers to act as a virtual leasing agent is more important than ever before.
The real estate industry has been forced to expedite the adoption of technology due to the major changes that have taken place this year. Professionals in the real estate industry have had to find ways to keep their apartments occupied without being able to provide in-person tours. This is why virtual apartment leasing has grown by leaps and bounds during the past few months. Overnight, it seems that virtual leasing apartments have become more common than physical tours. In fact, almost 50% of consumers would prefer to tour virtually! For these reasons, multifamily buildings that want to keep up with their competition have to find ways to act as a leasing agent virtually.
Even though it seems like a lot has ground to a halt in our world, people are still moving due to needing a change in scenery, job changes, or a host of other reasons. For these reasons, there is still a fair bit of turnover taking place in multifamily communities. In order for multifamily communities to get their leases signed and keep their units occupied, they need to take advantage of virtual leasing. There are a few important points that everyone has to keep in mind when it comes to virtual leasing in this day and age such as connectivity, experience, and more!