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Virtual leasing is likely a term you’ve heard in many multifamily conversations And it’s for good reason. Virtual tours have become a necessary option for today’s leasing agents to acquire leads and sign leases.

Multifamily has continued to adopt new technology like many other industries. It makes sense that, along with virtual video tours, the multifamily real estate industry took on virtual leasing.

But what exactly is virtual leasing? We share what virtual leasing is and how the right solution can help your teams close deals more quickly.

Now is the time to implement a virtual apartment leasing strategy. If you’re considering virtual leasing solutions, reach out to our team now.

What is Virtual Leasing?

Virtual leasing allows prospective renters to tour your apartment community from anywhere 24/7. How convenient, right?

Virtual leasing consists of everything a leasing agent would do in person—but virtually. Depending on the prospect’s needs, a virtual leasing agent will connect virtually either throughout the entire lease process or part of it.

Here’s the process:

  1. A lead would reach out about touring an available apartment.
  2. An agent will suggest different virtual tours of the available apartments. With Realync, you can send pre-recorded videos or set up a live virtual tour.
  3. An agent will send videos based on the conversation or connect virtually with a qualified lead. We’d recommend agents to send videos of the community to seal the deal.
  4. The lead will engage with your videos and choose one or ask clarifying questions.
  5. An agent can send a recap video follow up and clarify those questions.
  6. The lead leases! Boom.

With leasing virtually, agents can meet with their clients face-to-face— but virtually. This allows prospects and agents to start building trust from the start. Plus, video keeps the human-to-human connection alive, and a simple phone call lacks that.

Virtual Leasing in Multifamily

Multifamily virtual leasing is winning. Virtual apartment tours are one of the best parts of virtual leasing. They allow agents to show prospects the space, answer any questions, and provide all the insights necessary to make the prospect feel secure in their choice.

It also allows for a level of personalization, authenticity, and transparency. Basically, virtual leasing tours give the prospect everything an in-person tour provides.

But it happens on the prospect’s time. You can provide a prospect an entire live tour of their exact unit, follow up with a pre-recorded and personalized video of other areas of the community, all without them setting foot on the property. That saves leasing teams a lot of time.

If a prospect prefers to come in person to visit the community at some point on their leasing journey, virtual leasing can help agents seal the deal virtually. From submitting any and all applications to providing detailed move-in procedures and more – video tutorials are everything you would do in person, but it’s more convenient. It also allows for a more interactive, trust-building client experience than basic emails or phone calls.

Vrtual leasing is the next generation of leasing. Don’t be surprised if you see virtual leasing agent jobs or remote leasing agent jobs thanks to a centralized leasing model. Now that you know what virtual leasing is, let’s talk about how it can work for you.

How Does it Work?

Virtual leasing apartments isn’t all that different from what you do now. With the right technology, it’s simple. The right virtual leasing system allows your team to create video and virtual leasing experiences. Realync offers a variety of virtual tours: Pre-recorded video creation, 360 tours, live video tools, and videography services.

Rather than forcing someone to come down in person to the property, virtual leasing tools give your leads the option to make the leasing process work for them. It also allows you the opportunity to build trust and do what you do best in a virtual environment.

If you are looking for virtual leasing ideas, virtual leasing tips, or virtual leasing best practices—you’ve come to the right place. Our blog offers great resources that will help you be a virtual leasing pro in no time. Curious about the best-in-class virtual leasing software? Request a demo today.