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Realync, a multifamily video engagement platform, announced the launch of its new Journeys website plugin today. 

Realync Journeys is a guided video experience for prospective renters to see a community conveniently from the website or via a direct link. Clients can take advantage of their existing Realync content library, or record new videos, to create Journeys that then guide the renter through a more immersive website experience. With this release, multifamily teams are able to showcase their on-site team’s personality right on their website!

Journeys alongside Realync’s other features (Pre-recorded Videos, Live Video Tours, and more) will elevate the prospect’s experience from start to finish and create efficiencies for the on-site leasing team.  Realync videos may be used to build a Journey that guides prospects with customized responses based on their tour desires. Create customized paths, unique call-to-actions, and ensure the interaction is catered to the specific community, team, and prospective residents. Preview and publish your path, and share via a link or embed it onto the community’s website. Then, track renter behavior in real time (such as views and paths taken) to determine what’s resonating with your audience. 

“Realync already offers so much for on-site teams and adding Journeys gives our clients the ability to connect with their prospects sooner and more effectively,” said Matt Weirich, Co-founder and CEO of Realync. “I’m looking forward to seeing all of the creativity possible with this new product and the results we know it can produce for leasing efforts!” 

Journeys allow leasing teams to automatically introduce themselves and tour prospects through the community before they ever physically interact with them. This “SiFi (set-it-and-forget-it) model solves today’s biggest challenges: lack of staffing and lack of personalization and instead puts your team front and center, 24/7. This is a unique opportunity to capture the attention of renters much earlier in their rental ‘journey’ than ever before and increases time on site, click-through-rates and lead conversions, all while delivering more engaged prospects to the leasing office. Multifamily markets across the country are as competitive as ever and Realync’s interactive Journeys website plugin sets a renter’s first experience with your brand apart from all the others. 

“We listened to our clients and saw an opportunity to enhance Realync’s product offering for our clients with Journeys,” said Moses Dwaram, Vice President of Technology. “We’ve all heard that life is a journey, not a destination and Realync’s Journeys is another stop in the leasing journey. Destination: occupancy.”

About Realync

Realync is a multifamily video engagement platform unlocking authentic experiences that connect and convert across the entire prospect and resident lifecycle. Realync’s all-in-one video solution enables multifamily teams to create memorable experiences, lease efficiently and communicate effectively with current and prospective residents. Realync partners with many of the nation’s largest property owners and managers and is actively being used in over 500,000 units today. Realync was named an Inc. 5000 fast-growing private company. Realync is a 2022 NAA Top Employers and 2022 Best Benefits company.