Let’s face it, guys: video marketing is needed and is here to stay, so it’s about time you tap into your creative self. Contrary to what you may think, you don’t need to spend hundreds of dollars on video equipment – it’s as easy as just whipping out your smartphone.
According to HouseHunt.com, the use of video in the real estate industry is practically an untapped opportunity; only 12% of real estate agents have a YouTube account, with only 5% considered active users. But as the saying goes, “if you’re going to do something, do it well.” With these tips below, you’ll be a pro in no time and really start to draw your audience in.
1. Establish Your Brand
Everyone and their mother has a blog these days, but only certain ones become popular and have a readership. Why is that? They have a constant voice, message, and brand, and distribute their content on known channels. Figure out “you” and what the flow, look, content, and feel of your videos will be. Then establish channels for distribution like YouTube, Vimeo, a personal website, social media, etc.
2. Leverage Social Media
Piggy-backing off of number 1, using social media is an effective way to instantly increase visibility. Simply put, it makes you more available and open; it also shows buyers and sellers that you are one that goes the extra mile. Whether it’s Twitter, Facebook, YouTube, Tumblr, Vimeo, Foursquare, or RESAAS, establishing a presence that fits your company’s content and audience will show real results. A YouTube video might keep the user engaged longer, and gives you a wider window to make a good impression. These social networks allow you to put yourself on the map and connect with potential clients on a global scale even before shaking their hand.
3. Cater to Clients
Have a client searching for a home or a potential buyer for your listing requesting a video of a space? Don’t send them a canned marketing video. Find out their personal likes, dislikes, deal breakers, and what they are truly looking for in the space. Then create a custom video catered to their desires showcasing exactly what they want to see. This approach will not only give them a much more in-depth and personalized experience, but will also show them your “above and beyond” hustle (which will pay dividends both now and in the future).
In support of the tip about catering videos for your clients – make it easier on yourself and utilize tools to create these videos on your own. With the continued development of mobile technology, this DIY approach doesn’t even have to require anything more than your smart phone or tablet. The latest cameras being built into mobile devices are starting to match the quality of digital SLR cameras of the past. Check out last week’s post for easy “add-ons” like a clip-on anti-shake mount and you’ll be ready to hang with the best of them with your video producing skills.
5. Go Live
Want to truly stand out in the eyes of your client? ‘Bring’ them to the property with you by connecting via live video to walk them through a space. Platforms like FaceTime or Skype offer free solutions to communicate live with clients to tour a space without them being there in person. To truly provide the best, professional experience though, consider a platform like ReaLync that not only enables that live interaction but also empowers you and your clients with key real estate-specific features at your fingertips – before, during, and after the tour.
What are some unique, creative, and innovative ways you’ve put video to work to boost your marketing ROI? We want to hear all about it and spread the good word! Comment below or email us at firstname.lastname@example.org.
Until next time … keep it real!