All Virtual Leasing

What kind of signals is your virtual tour software sending out to your prospective residents? Is it good? Bad? Neutral? Probably a question you haven’t really considered yet.  Thinking about technology as signaling something to prospective residents can be a little tricky to wrap our minds around. But, everything on your website, every interaction you […]

When most people think of an apartment virtual tour, they think of it as a website marketing tool. Of course! Why wouldn’t they? Until recently, all apartment virtual tour software gave us was a flat, static video piece that lived on the website. Are they beautifully shot? Definitely. Do they showcase the best parts of […]

As with any industry, multifamily real estate marketing has seen its fair share of changes over the years. And one tool that has really seen an evolution? Real estate virtual tour software! Those in the multifamily industry for some time will likely remember when virtual tour technology was something to truly ooh and ahh over. […]

Today more than ever, multifamily communities are seeking out the best virtual tour software. Between social distancing, shelter in place, a crowded market, and increasingly stiff competition, we know how critical high-quality virtual tours are. Top-tier virtual tours can help provide prospective renters with what they need in order to make a leasing decision. But […]

Apartment marketing is a tricky beast. There are an enormous number of marketing tactics at your disposal. So, how do you know which ones will work? Which will attract the most qualified prospects into the welcoming arms of your leasing team? Those questions get a little trickier when you’re working to get those leases signed sight-unseen. […]

“How did this happen?” “How can we be ready next time?” “What should we have done?” In the wake of a major crisis like COVID-19, there seems to be more questions than answers. While those of us in real estate are used to an ever-changing environment, this is unlike anything we’ve faced. So, while we […]

When virtual tours for multifamily real estate became all the rage, we simply accepted real estate virtual tour pricing as part of the cost of doing business. However, if we break down the factors that go into the true price of these types of tours, we may find that there’s a better way and a […]