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And just like that – 2021 is over! 2021 gave us a look at how technology continues to disrupt multifamily. And, we saw the incredible impact video has on communities’ marketing, leasing and engagement efforts! 2021 By the Numbers It’s clear that the industry is evolving, and we’re excited to be alongside that change. But, […]

Millennials and Generation Z, a bulk of renters today, have been getting smarter before making decisions online. Whether they are looking to purchase electronics, household items, cosmetics, or rent apartments, their online shopping behaviors are one and the same. And, what’s the typical action? To research the item on Google. Let’s say a prospect goes […]

Traditionally, on-site teams have been locked out of high-level marketing plans, but is there a new opportunity for them to make recommendations and contributions in these areas, leading to more operational efficiencies across the portfolio? Unlocking ways for autonomy to exist even more at the property level can empower your on-site teams while simultaneously saving […]

By now, most multifamily real estate properties are offering some form of virtual tours. Some may have invested in an expensive virtual tour company. However, what most leasing teams don’t know is that they can actually create high-quality virtual tours with what they already have in their pockets – their mobile phone. When you’re looking […]

Multifamily corporate teams are in full swing evaluating their budgets. That means taking a closer look at next year’s multifamily budget and expenses – trying to anticipate and account for every dollar. So, what proptech tools should be included as line items in those budgets? Well, it can vary. Multifamily budgets vary greatly from property […]

Chicago, here we come! Realync is traveling back to their home turf! Yup, Realync was initially founded in Chicago, Illinois. But that’s enough of a history lesson for today—let’s talk about this year’s NAA Apartmentalize! Get ready for all the pizza, sightseeing, and networking! Along with chowing down on some good food, be sure to […]

Video is a must-have for today’s multifamily communities. And I’m sure you’re aware of that. But do you know where the best places are to distribute your video content? Video content should be placed on all the apartment finders and apartment listings. All those sites are great places to have video. However, it’s just as […]