All Top List

When it comes to standing out in the crowded multifamily marketplace, a well-crafted apartment marketing slogan can be a great jumping-off point. It can be the hook that draws prospective residents in and grabs their attention for the rest of the marketing message. However, it’s a challenge to come up with creative tag lines for […]

Ambition. You’ve got it — ambition, drive, and desire to succeed. It’s why you’ve landed here. There are certain skills that every leasing agent should have at a minimum and skills that can help you excel in your role. So let’s talk about it. At the most basic level, you should: Have a firm knowledge […]

Keeping up-to-date on current multifamily news can feel overwhelming, if not nearly impossible. The industry is hot! There is so much happening, trends are shifting constantly, plus there are so many outlets for information. Oh, and you are also trying to do your job on top of everything else. It’s a lot!  All you have […]

It will be 2020 before we know it! As you are planning, don’t forget to align your apartment marketing ideas for the next year – and make sure you’re budgeting for them.  A solid marketing plan for apartment complexes can pay off tenfold in the coming year, especially during the all important lease-up phase. To […]

Marketing in the multifamily space is tougher than ever before. That’s why you need video to help your community stand out. Nothing has proven more valuable to both generating and converting leads online than video. But, to get the video content that will move your bottom line, you need the right virtual tour software or […]

Multifamily budget season is upon us! All over, multifamily communities and corporate teams are planning for their next year’s budgets and expenses – trying to anticipate and account for every dollar. But, while the planning is happening now, this budget will be in effect for a full calendar year. Meaning, the plans being set right […]

Today’s multifamily market is constantly evolving. Because of that, the qualities of a good leasing agent must also constantly evolve and change, staying up-to-date on both consumer and industry trends. Both current and prospective residents need to trust that their leasing agents and property management teams are working with and for them. Whether it’s during […]

Apartment signs. Leasing office signs. Apartment door numbers. Leasing signs. Most multifamily owners and property managers know all too well how important it can be to communicate basically everything via physical signage at multifamily communities. However, it’s surprising how often even the most basic apartment signs can be overlooked during the property design phase.   […]

If you’re in the multifamily industry, one of the best ways to learn and grow is to read, listen, or engage with property management experts. The good news is that in the world of social media and blogs, the multifamily influencers and property management bloggers are much more accessible than ever before. Here are a […]