All Tech

The calculator – whether in school math classes or using the calculator phone app to calculate a tip, it is something most people are comfortable with using. It’s reliable. It always gives the same experience. Great, right? Well, maybe not.  What about a particularly difficult calculation? Or what if the user has a question about […]

In today’s multifamily market, having some form of digital or virtual tour available is basically a must. To offer that effectively, most properties are looking to virtual tour software companies and products to deliver. Just a few years ago, there were only a few vendors available in the virtual tour space, or 3D software space, […]

A picture can be worth a thousand words, but is it enough to make a prospective renter or buyer take action? Not likely. One thing today’s multifamily owners and managers have done to combat this is bring their pictures to life using 3D virtual real estate tours or 3D real estate photography. And that can […]

One sector within the multifamily industry that has seen and will continue to see explosive growth is senior living. With aging Boomers and more and more people wanting to downsize or move into places requiring no maintenance or upkeep, the 55+ and senior living space is one that more and more owners / managers are […]

Talented on-site leasing teams are worth more than their weight in gold. They connect with residents, solve problems—often before they even BECOME real problems—and keep the communities running at a productive, profitable, and happy hum. However, even the very best on-site teams can leave gaps and holes and opportunities for mistakes, imperfections, and inconsistencies to […]

Since iPhones came out on the market ten years ago, people have been pushing the limits on how to create new and innovative content with them. Nowhere is this more apparent than in mobile video. Year after year, the ways iPhones are used to create videos has continued to grow and develop in some incredible […]

Time and again, we have shared how important video is to multifamily marketing and leasing efforts — even resident engagement. It is one of the most effective and easiest ways to draw in qualified leads, convert said leads, and keep them happy as residents. But, for many leasing and marketing teams, a large video production […]

A leasing agent pulls out their phone to film a video tour for a prospective resident only to be hit with a message that their phone is out of storage. Another agent is about to send the perfect community overview video to an anxious prospect…but the file is too big to send. Another property manager […]

In the world of multifamily conferences, this is the one: the National Apartment Association’s Apartmentalize Conference! Not just one of the largest multifamily conferences, it is a wonderfully executed meeting of the industry’s top players mixed with incredible content, educational sessions, thought leaders, exhibiting time, and more. The networking value alone makes the Apartmentalize conference a […]