All Tech

Virtual apartment tours, in various forms, are a must-have for today’s marketing savvy leasing teams. That much we, and nearly all the apartment tour blogs, can agree on. However, a snag in the system occurs when we consider that the average human attention span is around…wait for it…eight seconds! That’s right. EIGHT SECONDS. According to […]

Next week is the Apartment Association of Metro Denver’s conference, TechCon! TechCon is scheduled for Thursday, February 13, 2020 from 9:00 – 3:30 at the Ellie Caulkins Opera House. This year’s event will feature all new Tech Talks, one packed floor of trade show booths, innovation stations and much more! By understanding what technology your […]

Oh the times that we live in. The days of constant innovation and technology evolving at faster and faster rates. How do you keep up? It’s a constant battle of innovating to stay relevant while enhancing and streamlining your processes, but also not innovating so much that you lose sight of the basics that have […]

Marketing in the multifamily space is tougher than ever before. That’s why you need video to help your community stand out. Nothing has proven more valuable to both generating and converting leads online than video. But, to get the video content that will move your bottom line, you need the right virtual tour software or […]

When creating video tours for a multifamily community, a real estate virtual tour camera is a must have. Right? Or is it?  Before you run out and buy an expensive, 3D camera or even a pricey DSLR with all the bells and whistles, take a quick pause. We’re here to tell you that there’s actually […]

When searching for a new apartment, it can be overwhelming for prospective renters. And, in some cases, it’s geographically impossible for them too. The good news is that we are living in a digital world and have all manner of options to make these obstacles a thing of the past. Many onsite teams now rely […]

Take one look at today’s multifamily professionals and you quickly realize one thing — they don’t have the luxury of time. From property management to marketing to maintenance, if something isn’t quick and effective, it’s not going to work for them. The market moves far too fast for slow and complicated.  When it comes to […]

Nearly everyone working in multifamily has either seen or created a virtual tour that just didn’t quite hit the mark. It felt too…produced. Maybe it didn’t show the parts of the property the prospect really wanted to see. Or it was far too expensive an effort to not 100% hit the mark. Or, and this […]

Today, it seems like everyone wants the latest and greatest technology. Whatever seems like the flashiest and the most innovative must be the most effective, right? Take 3D virtual tours in the multifamily industry. These virtual tours for real estate properties are billed as the most up-to-date technology available and also claim to be the […]