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Apartment video tours are changing the way people search for their next apartment. In fact, not only are video tours changing the search process, they changed the entire leasing process. From search to lease signing, it’s all going virtual. For multifamily leasing agents, understanding this market change has the potential to make the entire lead-to-lease […]

When picking a new apartment, most prospective residents would have told you that a virtual apartment tour was a nice to have if available. And, up until a few months ago, that would have been the prevailing sentiment. Enter a global pandemic and that all changed. Overnight leasing centers shuttered due to COVID-19 quarantine orders […]

Video in all forms has slowly been taking over – even prior to COVID-19. Facebook and social media over time transitioned from text-based content to photos and now to almost exclusively video on everyone’s newsfeeds. It’s how people communicate because it’s real, it’s authentic, and there’s nothing more powerful than that human-to-human interaction. Evidenced by […]

By now, we all know just how critical having real estate video tours and equipping your team for virtual leasing is. It’s an absolute must have for any multifamily property’s leasing plan. But, one thing that’s shown true is just how important personalization is with these video tours and virtual leasing efforts. And in order […]

From working remote to grocery delivery and shopping from home, the remote revolution is here. Also shifting to remote is shopping for and touring real estate. While the remote revolution for many industries was already well underway, COVID-19 certainly sped up the movement. That catalyst for change is very true for real estate virtual tours […]

“How did this happen?” “How can we be ready next time?” “What should we have done?” In the wake of a major crisis like COVID-19, there seems to be more questions than answers. While those of us in real estate are used to an ever-changing environment, this is unlike anything we’ve faced. So, while we […]

When virtual tours for multifamily real estate became all the rage, we simply accepted real estate virtual tour pricing as part of the cost of doing business. However, if we break down the factors that go into the true price of these types of tours, we may find that there’s a better way and a […]

A great virtual tour needs an expensive real estate virtual tour camera.  Wait…that’s not right.  Let’s rewrite that. A great virtual tour can be shot using nothing more than the device in your purse or pocket! That sound much better.  It’s true. You don’t need to run out and buy a ton of extra equipment […]

Multifamily virtual tour software has evolved into something more. It is now more real, authentic and effective than ever before. Is your property rising to meet this evolution?  Like everything else in our world, technology has gone to work on virtual tours for real estate. What was once a flat, polished, but kind of fake […]