All Real Time

While iPhones have a market share advantage, Android mobile devices continue to have a loyal and devoted fan base. As a multifamily leasing consultant, you should be able to shoot apartment video tours on whichever mobile device you choose. Video tours of real estate properties are critical for leasing success in today’s real estate market. […]

Relaying on virtual floor plans alone isn’t going to cut it with today’s digital-first, multifamily prospects. If you want them to truly become a qualified lead for your community, you’ll need something more than a flat tour. You’ll need to combine those types of tours with video. Personalized video tours plus virtual floor plans is […]

As multifamily leasing professionals, you’re constantly looking for new and different ways to engage with your residents. Well, if you know how to make a virtual tour video, you can open up a whole new arena of ideas. Video is by far the best way to engage with residents, and if you have the right […]

Today’s leasing agents need to be able to be real time and adaptive. They must create and personalize content and experiences to their prospects. In today’s environment, that means leasing professionals need to be virtual tour creators if they want to best serve prospective residents. To turn your leasing agents into effective virtual tour creators, […]

The sudden installments of social distancing and remote work put in place due to the COVID-19 pandemic in 2020 left many leasing professionals questioning how they’ll continue to do their jobs. However, multifamily professionals responded quickly. Leasing teams increased resident communication, and pivoted to virtual leasing and remote management almost instantly. And well, it was […]

Take one look at today’s multifamily professionals and you quickly realize one thing — they don’t have the luxury of time. From property management to marketing to maintenance, if something isn’t quick and effective, it’s not going to work for them. The market moves far too fast for slow and complicated.  When it comes to […]

Trying to sell a prospective buyer or renter the vision of a beautiful living space while tripping over boards and nails and navigating an active construction zone could make even the best leasing team crazy. Plus, dirt and hardhats and construction noises don’t usually lend themselves to painting a new property in the best light.  […]

No one has a perfect life. Regardless of what the carefully curated photos and videos on Instagram and Facebook want people to believe, life is real. And real can mean imperfectly perfect. More and more people, particularly those in the Generation Z (Gen Z) and Millennial demographic, have a strong desire to see more the […]

Today’s internet users are overwhelmingly spending more and more time watching videos. Think about it. Everyday people are interacting with and watching everything from short clips while scrolling Facebook to longer videos on Youtube, training videos at work, and everything in between. And that behavior is only becoming more common. Currently, 55% of people watch […]