All Real Estate

Apartment marketing ideas for current residents? That doesn’t seem right. If they are already a resident, then they are through the sales funnel. Apartment marketing is for top-of-funnel prospective residents. It certainly isn’t for those who already call your multifamily community home. Of course, we are kidding! If that’s what you and your leasing team […]

One of the best parts of video for multifamily real estate is that it can be used at all points along the resident lifecycle – including top-of-funnel apartment marketing. For prospects who are at the top-of-funnel stage, they are just starting the process of looking for a new place to live. When marketing apartments via […]

You may have Googled something along the lines of how to make video tours for multifamily real estate. Unit-level video tours, 3D and 360 virtual tours for real estate are all types of tours that pop up on Google. But how do you create them? Your tours should stand out and drive prospects toward a […]

When people think about virtual tours, 3D virtual tours and 360 click-through tours for real estate are usually the tour style that comes to mind first. And that makes sense. These are often the first type of virtual tours many prospects see when considering a property. They live on home pages or on listing pages, […]

Throughout the last decade or so, video has been one of, if not the breakout star in connecting with audiences across demographics and industries. And, as we’ve seen, video has had monumental success across the real estate world. With more and more people demanding a virtual tour in their apartment selection process, video will only […]

When leasing teams think of multifamily apartment marketing strategies, they may not immediately think of leveraging video and virtual touring apps. These tools may not be top-of-mind as top-of-funnel marketing tactics or lead generation tools. But, if used correctly, they can certainly enhance your lead generation strategy. If you and your leasing teams are looking […]

Prospects’ preferences are changing. So, it makes sense that property technology, such as real estate virtual tour software, evolves alongside it. In the past, three or so years, with considerable acceleration in the last 18 months, real estate virtual tour software continues to change and adapt to what today’s prospects need and want. Let’s take […]

One of the most popular styles of virtual tours on the market today is 3D virtual tours for real estate. When compared to flat, two-dimensional photographs of units or the community, these types of tours are an absolute upgrade. However, what happens when a prospect asks for a more in-depth video tour? In other words, […]

Before 2020, remote work was a normal way of life for many professionals. GlobeSt reports that in 2019, remote employees accounted for 11.9% of the total labor market. This number then shot up to over 35% during the Covid-19 pandemic. While many careers allowed for remote work prior to 2020, many real estate professionals were […]