All Real Estate

Trying to purchase something that you cannot physically be in person to touch, feel and experience is a tough experience and one that many people shy away from when it comes to bigger purchases. Often-times there is not a single bigger decision to be made than “where am I going to live”. And trying to […]

When it comes to the latest trend(s) in business technology, nearly every industry is touting the virtues of virtual reality. And, for many, it’s for good reason. Virtual reality holds incredible potential to make a massive, and positive, impact. For example, training in virtual settings can help those in the manufacturing industry master systems and […]

Buy a newspaper ad. Find space in a magazine. Host an open house or two on the weekends. Put some flyers or business cards in popular coffee spots in the neighborhood. Make sure the community is listed on popular multifamily websites. Sound familiar? These are some of the most common ways multifamily communities are and […]

The idea that mobile internet usage would one day overtake desktop internet usage was once looked at as being as far-fetched as, say, a self-driving car. Well, the time for skepticism is gone. Today, as someone sits in an IoT enabled car, they are likely on their mobile device. And they would be in good […]

When it comes to buying or renting a home, today’s real estate customer has gone digital. The influx of Millennial and Gen-Z renters has certainly had a monumental impact in bringing multifamily marketing into the digital realm, but they aren’t the only ones turning to the Internet for their home needs. According to the 2013 Google/NAR […]

Anyone who has been involved in or is paying attention to digital marketing, specifically social media, has likely noticed the proliferation of video. And why not? Video is one of the most popular ways to entertain and engage target audiences. Most brands now consider it a vital part of their marketing strategies. In the real […]

As discussed in this blog previously, the two biggest demographics to hit the real estate industry in decades are driving a dramatic shift in renting properties and purchasing homes. These generations are known as Millennials and Gen Z. With their own unique set of likes, dislikes, and behaviors, covered more in depth here, property groups […]

The multifamily world is changing. The two biggest demographics to hit the real estate industry in decades are driving a dramatic shift in renting and purchasing homes. Those demographics are Millennials and Gen Z’s. These two groups have their own unique set of likes, dislikes, and behaviors, covered more in depth here. What that means […]

When it comes to today’s multifamily marketing tactics, the game is changing. No longer will a bus stop sign or an ad in the classified section of the local newspaper suffice to fill apartments. The changing demographic of renters means using new marketing tactics and avenues—namely digital. In today’s world, marketing through innovative and engaging […]