All Real Estate

Think about the very best online videos out there. For the most part, they will have something in common. Outside of great content, they have a really solid soundtrack. When creating videos, particularly for marketing, they should be as compelling as possible. Even when just adding a lead in and a closer, using music can […]

No one has a perfect life. Regardless of what the carefully curated photos and videos on Instagram and Facebook want people to believe, life is real. And real can mean imperfectly perfect. More and more people, particularly those in the Generation Z (Gen Z) and Millennial demographic, have a strong desire to see more the […]

Today’s buyers and renters value the “realness” of video more than ever. Not only that, they also want these videos to be accessible and easy to find, especially through social media channels. But how can a leasing agent with no videography experience create these types of videos that will resonate with their prospects? Easily! Creating […]

As the world becomes more and more digital, multifamily companies (and marketers!) are working to find new and more interesting ways to stand out in an increasingly online world. And no method has shown to be as personal, as engaging, and as successful, as video. Each day, across Facebook, Snapchat and YouTube alone, consumers chalk […]

Today’s internet users are overwhelmingly spending more and more time watching videos. Think about it. Everyday people are interacting with and watching everything from short clips while scrolling Facebook to longer videos on Youtube, training videos at work, and everything in between. And that behavior is only becoming more common. Currently, 55% of people watch […]

For today’s multifamily industry, the competition has never been stiffer. New developments have cranes spotting skylines across the country and rental supply has been sharply on a rise. However, despite increased supply, there is also increased demand with more consumers renting than ever before. The opportunity for multifamily professionals has never been more better. Similarly, […]

When it comes to shooting high-quality video on a phone, it can be as easy as a quick swipe to video and go! Well, not quite. Let’s face it; while shooting videos with a smart phone has improved dramatically in the last few years, it still doesn’t provide the highest quality film experience out of […]

Even the best and most creative real estate marketing minds can be thwarted by less than impressive technology. It just takes one or two poorly done digital marketing pieces for today’s potential home buyers and renters, particularly those in the Millennial and Gen Z category, to view a brand as disconnected and out-of-touch. As most […]

Today’s buyers and renters are looking more and more to the digital world to find their next home. As such, real estate and leasing agents are looking more towards digital marketing than ever before to reach prospective buyers and renters. According to the Google/NAR study, “The Digital House Hunt,” 92 percent of homebuyers use the […]