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One of the best parts of video for multifamily real estate is that it can be used at all points along the resident lifecycle – including top-of-funnel apartment marketing. For prospects who are at the top-of-funnel stage, they are just starting the process of looking for a new place to live. When marketing apartments via […]

You may have Googled something along the lines of how to make video tours for multifamily real estate. Unit-level video tours, 3D and 360 virtual tours for real estate are all types of tours that pop up on Google. But how do you create them? Your tours should stand out and drive prospects toward a […]

When people think about virtual tours, 3D virtual tours and 360 click-through tours for real estate are usually the tour style that comes to mind first. And that makes sense. These are often the first type of virtual tours many prospects see when considering a property. They live on home pages or on listing pages, […]

Throughout the last decade or so, video has been one of, if not the breakout star in connecting with audiences across demographics and industries. And, as we’ve seen, video has had monumental success across the real estate world. With more and more people demanding a virtual tour in their apartment selection process, video will only […]

When leasing teams think of multifamily apartment marketing strategies, they may not immediately think of leveraging video and virtual touring apps. These tools may not be top-of-mind as top-of-funnel marketing tactics or lead generation tools. But, if used correctly, they can certainly enhance your lead generation strategy. If you and your leasing teams are looking […]

Prospects’ preferences are changing. So, it makes sense that property technology, such as real estate virtual tour software, evolves alongside it. In the past, three or so years, with considerable acceleration in the last 18 months, real estate virtual tour software continues to change and adapt to what today’s prospects need and want. Let’s take […]

It feels as though the entire world continues to level up its virtual capabilities. And the multifamily real estate industry is certainly in the mix. Every community out there is looking for ways to level up their virtual touring experience for their prospective renters. It’s a must-have to stand out in a busy, ever-growing industry. […]

Even before the pandemic, the multifamily marketing world was relying on the strength of video. It is a tried and true marketing tactic and a powerful lead-to-lease tool. Real estate video statistics don’t lie. But, that doesn’t mean it’s easy to come up with compelling real estate video ideas. To get you started, or just […]

Is it your goal for your community to maximize occupancy rates and have robust lead generation? As we’re sure it is — you’re going to need the right multifamily marketing ideas top of mind. These are ideas that will get you noticed and send a strong message to prospective residents that you are open, welcoming […]