All Marketing

How many Netflix movies or shows have you binged that would have never been on your radar if it weren’t for the personalized recommendations that show up every time you log in? Or, what about Amazon and the recommendations they serve you every time you visit their website based on a previous order? The point […]

It’s time for a new apartment! You’ve done a little research online and narrowed it down to a handful you’d like to tour. But, before your tour, you should know what questions you want to ask during an apartment tour. It will help you ensure the specific unit, the community, even the management company itself […]

Leasing teams all over are trying to figure out how to make a virtual tour for real estate that’s going to work. And they should! 67% of people want more businesses to offer virtual tours. As you’re getting started, or if you’re looking to improve your video leasing strategy, take a moment to consider this. […]

Multifamily real estate communities are increasingly opening up to in-person experiences once again. The idea of physically seeing prospects and walking them through the leasing process in person is exciting to so many of us in the industry! But, unfortunately, it also may have leasing teams thinking that maybe it’s time to shed that apartment […]

Most multifamily communities today understand offering some sort of virtual touring option is a must. However, simply offering virtual tours may not be enough to give prospects everything they are looking for. Virtual tours cover everything from Facetime tours on a native app to high-scale production videos and everything in between. The needs and wants […]

Today’s multifamily real estate market is crowded. It can be challenging to stand out to prospects. Virtual tours are certainly one of the must-haves; however, it’s tough to produce innovative and new videos even with using them. You may look to find the biggest and flashiest ways to make creative real estate videos. All the […]

You likely have your in-person touring strategy and your virtual touring strategy. However, have you considered how that apartment virtual tour software can help with your in-person plan? No? Well, you may be missing a big opportunity. Today’s prospective residents are looking for a multifamily real estate community to give them the best possible leasing […]

The National Apartment Association (NAA) has announced the winners of the 2021 NAA Best Places to Work Awards, which recognize member organizations that foster a culture of collaboration, innovation and hard work. Further, the awards pay tribute to management companies and industry suppliers that have gone above and beyond to create safe and engaging work […]

Apartment marketing ideas for current residents? That doesn’t seem right. If they are already a resident, then they are through the sales funnel. Apartment marketing is for top-of-funnel prospective residents. It certainly isn’t for those who already call your multifamily community home. Of course, we are kidding! If that’s what you and your leasing team […]