All Marketing

Today’s buyers and renters value the “realness” of video more than ever. Not only that, they also want these videos to be accessible and easy to find, especially through social media channels. But how can a leasing agent with no videography experience create these types of videos that will resonate with their prospects? Easily! Creating […]

As the world becomes more and more digital, multifamily companies (and marketers!) are working to find new and more interesting ways to stand out in an increasingly online world. And no method has shown to be as personal, as engaging, and as successful, as video. Each day, across Facebook, Snapchat and YouTube alone, consumers chalk […]

Today’s internet users are overwhelmingly spending more and more time watching videos. Think about it. Everyday people are interacting with and watching everything from short clips while scrolling Facebook to longer videos on Youtube, training videos at work, and everything in between. And that behavior is only becoming more common. Currently, 55% of people watch […]

For today’s multifamily industry, the competition has never been stiffer. New developments have cranes spotting skylines across the country and rental supply has been sharply on a rise. However, despite increased supply, there is also increased demand with more consumers renting than ever before. The opportunity for multifamily professionals has never been more better. Similarly, […]

When it comes to shooting high-quality video on a phone, it can be as easy as a quick swipe to video and go! Well, not quite. Let’s face it; while shooting videos with a smart phone has improved dramatically in the last few years, it still doesn’t provide the highest quality film experience out of […]

Today’s buyers and renters are looking more and more to the digital world to find their next home. As such, real estate and leasing agents are looking more towards digital marketing than ever before to reach prospective buyers and renters. According to the Google/NAR study, “The Digital House Hunt,” 92 percent of homebuyers use the […]

When it comes to the latest trend(s) in business technology, nearly every industry is touting the virtues of virtual reality. And, for many, it’s for good reason. Virtual reality holds incredible potential to make a massive, and positive, impact. For example, training in virtual settings can help those in the manufacturing industry master systems and […]

Buy a newspaper ad. Find space in a magazine. Host an open house or two on the weekends. Put some flyers or business cards in popular coffee spots in the neighborhood. Make sure the community is listed on popular multifamily websites. Sound familiar? These are some of the most common ways multifamily communities are and […]

The idea that mobile internet usage would one day overtake desktop internet usage was once looked at as being as far-fetched as, say, a self-driving car. Well, the time for skepticism is gone. Today, as someone sits in an IoT enabled car, they are likely on their mobile device. And they would be in good […]