All Market Update

The modern real estate customer is technology savvy with a laser focus on the digital space – so much so that in 2016, 44 percent of home buyers and renters searched online for a new residence before even thinking of calling a real estate agent for guidance. With that level of focus on digital, there […]

When Realync co-founders, Matt Weirich & Ani Rangarajan, first started investigating the idea of starting Realync, 4G was just budding and reliability was not even a part of the discussion at that point. Oh how far we have come. 5+ years later and now 3G is an after thought or punishment anytime you see your […]

This April, multifamily and real estate professionals all over the United States join to celebrate the passage of one of the most important pieces of legislation in the industry – the 50th anniversary of the Fair Housing Act. As a quick review, the Fair Housing Act, in its first iteration, was passed in 1968. Its […]

The popularity and overall importance of online video is undeniable. When it comes to capturing and keeping the attention of today’s consumer, few channels are more effective. In fact, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, according to Cisco’s Visual Networking Index. In addition to […]

There has been a tectonic shift in the multifamily industry and this shift doesn’t involve earthquake insurance. It’s the rise of and presence of Millennials and Generation Z as major players in the rental market. Millennials make up the demographic born just after Generation X – between 1980 and 2000. As of this year, 2018, […]

2017 was a full-on revolution for the world of video marketing and while we’re only a few months in, 2018 is shaping up to follow suit. For multifamily professionals, video is likely already a part of the marketing toolbox in some way, shape, form; however, our guess is that it is being highly underutilized. If you […]

Want to know what is at the top of nearly every single list for 2018 marketing and social media trends? It isn’t some brand new, flashy technology. And it probably doesn’t come as a huge surprise – particularly for the tech-savvy readers of this blog. When it comes to 2018 digital trends, video is at […]

The ease and accessibility of creating online videos has made them a must for nearly every real estate professional or property manager. For multifamily communities in particular, where the competition is fierce, they are an even more indispensable marketing tool. The good news is that creating great videos doesn’t have to involve a massive production […]

The only constant in the social media industry is change. Year after year, the number of platforms increase and the way they are used changes and evolves. Because technology is moving quicker than ever, every industry needs to stay on the cutting edge or risk being seen as dated – and not in the cool […]