All Market Update

Read any article about marketing trends, best ways to reach target audiences, or differentiating from the competition and video is the one thing they will nearly all have in common. And for good reason – video works! It can be one of the best and simplest weapons for marketers to deploy. However, before jumping on […]

Video is no longer ‘the new thing’ — it is the thing. As nearly every marketing article over the last few years has touted, video is a critical way to reach your target audiences, connect with them, and convert them. And it’s here to stay. For multifamily companies, the power of video is, in some ways, […]

Trying to sell a prospective buyer or renter the vision of a beautiful living space while tripping over boards and nails and navigating an active construction zone could make even the best leasing team crazy. Plus, dirt and hardhats and construction noises don’t usually lend themselves to painting a new property in the best light.  […]

Today’s digital marketing can feel like a constantly evolving beast. Keeping up with all the new tools, tactics and trends is a full time job in and of itself! But, through it all, the use of video consistently rises to the top of every list and it is only growing more and more popular each […]

In the highly competitive world of multifamily real estate, owners, managers, and leasing teams need to do everything they can to stand out. There have been countless articles produced about oversupply, increased competition, and a highly competitive renter market. Add on top of that the increasing complexity of reaching and garnering the interest of today’s […]

Since iPhones came out on the market ten years ago, people have been pushing the limits on how to create new and innovative content with them. Nowhere is this more apparent than in mobile video. Year after year, the ways iPhones are used to create videos has continued to grow and develop in some incredible […]

Time and again, we have shared how important video is to multifamily marketing and leasing efforts — even resident engagement. It is one of the most effective and easiest ways to draw in qualified leads, convert said leads, and keep them happy as residents. But, for many leasing and marketing teams, a large video production […]

A leasing agent pulls out their phone to film a video tour for a prospective resident only to be hit with a message that their phone is out of storage. Another agent is about to send the perfect community overview video to an anxious prospect…but the file is too big to send. Another property manager […]

When reflecting on the digital landscape, it is staggering how much it’s changed in the last ten, or even five, years. What was once a desktop and laptop majority for internet searches and content engagement has given way to increasingly popular mobile and tablet devices. The boundaries for how people consume and interact with digital […]