Free Toolkit: Using Video for Marketing and Leasing Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Holiday Resident Event Ideas
An easy place to start with resident events is to come up with holiday resident event ideas. Generally, holidays make for a great time to run resident events.
This is because most people have lighter social schedules, a factor that could lead to increased attendance. The best multifamily holiday events tap into residents’ “holiday spirit,” taking your attendee experience to the next level. This specifically applies to December resident events, which present you with more decorative options in terms of color and décor trends. Events held in December may also be a great way to encourage stronger bonds since people living in the community can exchange gifts.
Hosting Halloween resident events is a great way to entice both adults and kids to attend the events. There is no shortage on the internet of Halloween party ideas for apartment communities. It’s easy to come up with a theme that will make these events more fun and interactive. People tend to spend more time at home during the cold months, so resident events for winter are a great way to bring people together without needing to brave the weather.
Community Event Ideas
There is no doubt that community engagement events can play an important role in the health of your apartment complex.
Effective community events ideas apartments can help to build a sense of trust with the surrounding community, present residents with opportunities for quality time with the apartment staff and other residents, and can ultimately help residents feel a stronger connection to the area they call home. Through such events, friendships will also be built and community values fostered. Community event ideas that resonate with residents can also go a long way in helping with resident retention. In the end, you will have a closely-knit community where members live in harmony and care for each other and the adjacent community.
Brainstorming ideas for community events with your residents is a great way to get them engaged and create buy-in amongst your residents if they play a part in planning these events. If you are looking to build a strong community within your apartment complex, start by empowering your residents. Some of the fun community event ideas you can consider exploring include having a food truck extravaganza, hosting a resident carwash run by your team, health-promoting fitness classes, bonfires under the stars, and a kids’ pool party with Disney characters. Other creative event planning ideas may involve spreading the love on Valentine’s Day, fireworks during any outdoor event, or a professional networking event for young professionals. Regardless of the idea you settle on, it is necessary to ensure that it will add value to your community and your residents.
Multifamily Food-related Events
Food has always been a community builder, serving to bring people together and helping to develop strong bonds. Over the years, sharing meals and offering strangers food were considered ways of showing love and care, besides providing an opportunity for loved ones to have a great time. Today, food can still be used within multifamily communities to achieve specific objectives. For instance, property managers can rely on food-related events to not only create a sense of belonging among the community but also show appreciation for residents.
Some of the food-related ideas that property management teams can consider include having a breakfast-on-the-go resident event, organizing a resident event wine tasting, or hosting a happy hour resident event. Depending on the members of your community, you can also exercise your creativity by thinking about national night out ideas for apartments. Don’t limit your thoughts to just food-only for your food-focused multifamily events though. You can host great events such as family movie nights, video game tournaments, a talent show, or a kids’ carnival, and have great food options at any of those. Other multifamily food-related events to consider are hosting a party where residents sample different cuisines, having a food truck rally, ice cream socials, and cooking or baking classes.
If you live in a luxury community, your luxury apartment resident events should take into account the lifestyles of the residents. Only by including ideas that the tenants will find enticing will you be able to get them out of their units and encourage them to take part in the events.
Sports-related Resident Events
Just like food, sports have always brought people together. Whether it is playing together as a team, cheering on a certain team or just enjoying the game, sports-related resident events will help develop and maintain strong bonds within members of your apartment community.
There are numerous resident event games that tenants can engage in to help them take a break from their busy schedules. Some of the best apartment resident game ideas are a game of tug-of-war, relay races, wheelbarrow races, or even paintballing. Another way to make the activities more fun would be to encourage the residents to suggest their favorite public event ideas. In this way, you can ensure that their interests are taken care of.
If venturing off the property to attend a sports event together or go paintballing or hiking or whatever the offsite resident event may be, do consider waivers and liability forms that may need to be a precursor to your event.
Resident Event Management
If you are planning to host multifamily resident events this year, staying organized will play a crucial role in determining the success of the events.
Proper planning and staying organized will involve defining the purpose of the event, drafting a resident event budget and allocating adequate resources for the various activities. Allocating responsibilities to various team members or working with an apartment event coordinator will ensure things run smoothly and that your team is paying attention to the details.
If your event is going to be a larger one, like a festival or food truck rally, the details are where your team will need to live to ensure everything runs smoothly. You will also need to tell your residents about the event early enough so that they can plan appropriately. So coming up with a proper marketing plan for resident events will be a key part of driving awareness within your community and getting RSVPs if needed. Lastly, you should consider setting deadlines within which certain tasks should be completed. A resident event calendar template will help you set a clear timeline and help you and your team manage the whole process.