Free Toolkit: Real Estate Walk Through Video Tips
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Virtual Tour Tips
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
What is a Real Estate Walkthrough Video?
Video is changing the way people do business. And when it comes to leasing apartments, videos can be the difference between a prospective resident signing on the dotted line and moving on to the next option. With so many apartment communities trying to fill vacant units, how are you supposed to beat out the competition? Virtual multifamily real estate walkthrough video!
You may be thinking, “we already use video for our community”! And, if so, that’s great! With these real estate walkthrough videos, we’re not talking about your full production, cinema-quality videography though. The multifamily video that we are talking about is do-it-yourself. It’s real and authentic. These simple, DIY videos instill trust and transparency into the multifamily marketing and multifamily leasing process. Apartment video tours allow prospective residents to get a real look and feel of the community and the exact unit that they could be living in without necessarily even needing to visit the property in person.
From viewing the specific details in every room of a unit to getting a full tour of the community’s amenities, these videos are allowing leasing agents to sell more and fill those vacant units faster. Video has been proven as one of the most effective leasing tools for multifamily leasing agents because of its ability to save time and money during the process for everyone involved, and increase conversion rates with prospective residents as well! It’s even increasing sight-unseen leasing for multifamily communities too.
Creative Real Estate Videos
If you want to truly reach your prospective residents where they are with your multifamily marketing and leasing tactics, and leave a lasting impression, then it’s almost a requirement in today’s day and age that you have and design creative real estate videos for these purposes.
While you may want to get these videos on the market quickly, it’s vital to take some time to come up with unique multifamily real estate video ideas. Some leasing agents push for funny real estate videos, which is a creative approach to reach an audience. Others go for no speaking, just background music, and let the property or unit do the talking.
No matter what type of multifamily video you’re going for, professionalism is key. Not only do you want high-quality shots, but you also want to ensure that the video has a professional look and feel to how it is sent, posted, embedded, shared, etc. You’ll also want to ensure that you’re spending ample time on your multifamily video scripts for leasing agents that may be speaking during the video. This will ensure that you’ve included all of the necessary information that is both engaging and informative—without going overboard.
Best Real Estate Videos
We, Realync, are in the multifamily video business! and what’s fun is that we are not the ones producing these videos—you are! On-site leasing agents, property managers, and even maintenance teams from all over the world have used the Realync video leasing solution to create some incredible videos of their communities.
After reviewing videos produced in 2018, we came up with a few qualities that we saw consistently make the best multifamily real estate videos 2018. Here is what to focus on when creating these multifamily touring and walkthrough videos:
Make Them Comprehensive
When giving a tour of an apartment, the leasing agent doesn’t only show the living room—they show the whole unit, from the outdoors to every detail inside the apartment. Successful virtual tour videos make the prospective resident feel like they’re physically there seeing everything they want to see. A good tactic is to show as much as possible—even the pool, workout room, outdoor scenery, and other amenities around the complex. And that even includes the undesired view of the parking lot. Residents will see it if they eventually move in anyways, so opt for transparency and show the whole space as it truly is.
Videos without music can be boring and a little awkward. But choosing the wrong music might also put the unit in a negative light. That being said, it’s best to choose happy, uplifting music to accompany your video. This will put the viewer in a better mood and might even change the way they see the unit. Make the best call in terms of what video background music to include in your video though based on what the video is and what mood you’re looking to convey. If it’s a holiday video showcasing the decorations throughout your community clubhouse, choose something more fitting for that. If it’s a tour of the model unit, keep it classy and lighthearted.
In order to make a great video, you’ll want to choose the best video app for real estate agents and one that already has royalty-free real estate music tracks included as part of the subscription.
How To Make A Real Estate Video Tour
Wondering how to make a real estate video tour? if you’re not sure how to make real estate videos, you aren’t alone. keep reading to learn the steps involved with the walkthrough video-making process.
Change Your Perspective
The first step in the video-making process involves changing your perspective. If you’re marketing to families, try to put yourself in their shoes. What do you want to see in a video? What do you not care to see? What questions may you have that you would want answered in the video? Understanding this perspective will give you insights and details to help kickstart the video planning process.
Do Your Research
The next step in the process involves doing research. Be sure to scour the web to find walkthrough videos that work and ones that don’t. Ones that you like and ones that you don’t. This can provide insights on what to include in your videos and what not to include. Another tactic is to also view your competitors’ videos. In order to beat them, your videos must include qualities that their videos don’t have. This will help you gain the competitive edge you’re looking for. After that? Practice! Create videos on your own to figure out your style and preferred method for creating the videos you desire.
Free Real Estate Videos For Marketing
Not only are these walkthrough videos a great touring resource for new residents, but they also work as an exceptional marketing tool. Have a special concession you want to promote? Have deals you want to show to the right audience? Have a message that you’re looking to convey? Real estate promo videos can be a great way to get your property noticed while also providing a relevant special to the prospective resident. Another marketing tactic in this regard has to do with where these videos are posted. To ensure you’re reaching as many eyes as possible, posting these videos on social media is a great strategy. And since there are many resources for free real estate videos for marketing purposes, leasing agents have the ability to attract new clientele without spending a dime. But if you really want to reach your target audience, try to post these videos wherever possible, then promote them to reach that desired demographic. Platforms like Facebook, Instagram, LinkedIn, and Twitter should all be utilized to make your walkthrough video known.
Cinematic Real Estate Video
To make videos that really stand out from the competition, creating a cinematic real estate video experience is very beneficial. Think about a scene in a movie. These videos are very high-quality and you can really see the level of professionalism involved.
That being said, using the same strategy and style that these professional movies have is a great tactic when designing your walkthrough videos. Rather than a typical real estate video, you want to make it seem like a professional real estate film. And with the stunning video quality that most phones have today, designing luxury real estate video can now be done by anyone. But if you want to work with a professional to ensure you’ll have a top-notch video, you might want to consider hiring a real estate video full-time filmmaker. But whether you make the video yourself or hire someone, it’s vital to create videos that provide all the necessary information in a professional and comprehensive way. Get creative with your shots. Flowing from one space to the next. Highlighting seemingly minor details, but making those details important. Creativity will win when trying to up your video professionalism.
Real Estate Video Camera
However, with the ability to easily create videos from your smartphone, Realync allows you to design captivating videos without purchasing pricey equipment. All you need to do is download the app, capture your shots, make edits, add music, then experience a real estate video like no other. However, if you have the money for real estate videography equipment, we do recommend certain add-ons like the Pixter Wide Angle Lens or DJI Osmo 3 anti-shake gimbal. If speaking, consider a mobile lav mic or array mic as well for better audio capture.
Some filmmakers offer real estate video packages that provide you with a professional video without putting any work in yourself. However, real estate video services can be very expensive, so we only recommend this option if you have the budget and don’t have time to shoot the video yourself. But if you only hire these professionals one time, you might be able to learn some real estate video tips on how to design these eye-popping videos for yourself.
Luckily, there are many apps out there that make designing these videos easy and stress-free. In fact, many apps allow you to design top-notch real estate video with iPhone devices. From creating real estate videos for Facebook to designing tour videos for your website, the following apps make it simple:
Realync is multifamily’s only video leasing & engagement solution that allows you to create your own do-it-yourself pre-recorded videos and host live video tours as well. Cloud-based, Realync, allows users to post, share, and embed any video with trackable links that notify them of when specific leads are engaging with their videos. There is no other integrated, Fair Housing compliant video platform for the multifamily industry. To learn more, message firstname.lastname@example.org.
Viddy provides a simple interface where you can quickly create professional-looking videos. The app enables you to design 30-second videos that can easily be edited and shared across a wide variety of social media networks.
If you’re an Apple user, then chances are you’ve heard of iMovie before. This app allows the user to drag and drop previously recorded videos onto the interface, then gives you the ability to add effects, music, and other elements to really make your app walkthrough video shine.
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!Request a Demo