Free Toolkit: Real Estate Walk Through Video Tips
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
Real Estate Walk Through Video Tips and Tricks
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Creative Real Estate Videos
If you want to truly reach your prospective residents where they are with your multifamily marketing and leasing tactics, and leave a lasting impression, then it’s almost a requirement in today’s day and age that you have and design creative real estate videos for these purposes.
While you may want to get these videos on the market quickly, it’s vital to take some time to come up with unique multifamily real estate video ideas. Some leasing agents push for funny real estate videos, which is a creative approach to reach an audience. Others go for no speaking, just background music, and let the property or unit do the talking.
No matter what type of multifamily video you’re going for, professionalism is key. Not only do you want high-quality shots, but you also want to ensure that the video has a professional look and feel to how it is sent, posted, embedded, shared, etc. You’ll also want to ensure that you’re spending ample time on your multifamily video scripts for leasing agents that may be speaking during the video. This will ensure that you’ve included all of the necessary information that is both engaging and informative—without going overboard.
Best Real Estate Videos
We, Realync, are in the multifamily video business! And what’s fun is that we are not the ones producing these videos—you are! Onsite leasing agents, property managers, and even maintenance teams from all over the world have used the Realync video leasing solution to create some incredible videos of their communities.
After reviewing videos produced in 2018, we came up with a few qualities that we saw consistently make the best multifamily real estate videos 2018. Here is what to focus on when creating these multifamily touring and walkthrough videos:
Make Them Comprehensive
When giving a tour of an apartment, the leasing agent doesn’t only show the living room—they show the whole unit, from the outdoors to every detail inside the apartment. Successful virtual tour videos make the prospective resident feel like they’re physically there seeing everything they want to see. A good tactic is to show as much as possible—even the pool, workout room, outdoor scenery, and other amenities around the complex. And that even includes the undesired view of the parking lot. Residents will see it if they eventually move in anyways, so opt for transparency and show the whole space as it truly is.
Videos without music can be boring and a little awkward. But choosing the wrong music might also put the unit in a negative light. That being said, it’s best to choose happy, uplifting music to accompany your video. This will put the viewer in a better mood and might even change the way they see the unit. Make the best call in terms of what video background music to include in your video though based on what the video is and what mood you’re looking to convey. If it’s a holiday video showcasing the decorations throughout your community clubhouse, choose something more fitting for that. If it’s a tour of the model unit, keep it classy and lighthearted.
In order to make a great video, you’ll want to choose the best video app for real estate agents and one that already has royalty-free real estate music tracks included as part of the subscription.
Free Real Estate Videos For Marketing
Not only are these walkthrough videos a great touring resource for new residents, but they also work as an exceptional marketing tool. Have a special concession you want to promote? Have deals you want to show to the right audience? Have a message that you’re looking to convey? Real estate promo videos can be a great way to get your property noticed while also providing a relevant special to the prospective resident. Another marketing tactic in this regard has to do with where these videos are posted. To ensure you’re reaching as many eyes as possible, posting these videos on social media is a great strategy. And since there are many resources for free real estate videos for marketing purposes, leasing agents have the ability to attract new clientele without spending a dime. But if you really want to reach your target audience, try to post these videos wherever possible, then promote them to reach that desired demographic. Platforms like Facebook, Instagram, LinkedIn, and Twitter should all be utilized to make your walkthrough video known.
Real Estate Video Camera
If you’re looking to design high-quality walkthrough videos, then you might be thinking of purchasing a real estate video camera. Although real estate video equipment is expensive, purchasing these items can be extremely beneficial.
However, with the ability to easily create videos from your smartphone, Realync allows you to design captivating videos without purchasing pricey equipment. All you need to do is download the app, capture your shots, make edits, add music, then experience a real estate video like no other. However, if you have the money for real estate videography equipment, we do recommend certain add-ons like the Pixter Wide Angle Lens or DJI Osmo 3 anti-shake gimbal. If speaking, consider a mobile lav mic or array mic as well for better audio capture.
Some filmmakers offer real estate video packages that provide you with a professional video without putting any work in yourself. However, real estate video services can be very expensive, so we only recommend this option if you have the budget and don’t have time to shoot the video yourself. But if you only hire these professionals one time, you might be able to learn some real estate video tips on how to design these eye-popping videos for yourself.
Real Estate Videography Course
When trying to create multifamily tour videos or multifamily marketing videos for your property, understanding some key real estate video techniques will prepare you to excel with the video creation process.
But to really understand what works and what doesn’t, you might consider taking a real estate videography course. These sources help describe the key elements of these videos, including the power of real estate video transitions, music choices, and much more. Luckily, there are many resources out there that provide a real estate walkthrough video tutorial, which can make you a video creation expert in minutes!
While these videos vary in terms of specific strategies, you’ll find that many of these courses focus on some general rules to follow. Some of these techniques involve:
- Keeping the camera still while shooting
- Showing every room in the unit in a cohesive flow
- Displaying the outdoor scenery, including surrounding views
- Showcasing the relevant amenities
- Creating simple transitions and captions
- Ensuring the video isn’t too long
Not only can real estate video courses help you create videos to promote your property, but they can also help you improve your real estate walkthrough skills and overall creativity as well.
Real Estate Photography Pricing
The real estate market is full of technology that is overly expensive and excessive. And if you’re looking for low real estate photography pricing, it may be hard to find solutions that work for your needs.
But in regards to the pricing of virtual tours, it strongly depends on whether the tour involves a single property or multiple properties. Another factor is if you want to use 3D or 360 virtual tour technology. However, it’s important to note that this technology is very expensive and usually not needed. 3D real estate photography prices have climbed over the years, but there are many alternative options that provide very low property video prices.
If you’re searching for cost-effective commercial real estate video pricing, then Realync has your solution. Our easy-to-use software gives leasing agents and property owners the ability to create stunning videos at their fingertips. By using their smartphone, users can upload pictures and videos quickly and design beautiful content used to engage and entice future tenants.
To learn more about Realync and how we can help you design breathtaking walkthrough videos, contact us today to request a demo!