Free Toolkit: Real Estate Video Ideas for Touring a Property
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Creative Real Estate Videos
As we’ve mentioned, having just one, ‘average’ or standard real estate video of your multifamily community simply won’t do anymore.
Having a stock apartment complex video that sits on the landing page of your website may be a good first look and something to draw prospective residents in to your site to investigate further; however, if that’s the extent of your video efforts, you are leaving a lot on the table. And likely a lot to be desired for your prospects.
What video will work best on your website to get web traffic to engage and take a next step? It varies! You need to know your audience, but one thing to consider is humor. It’s a rare form in the ever-serious luxury apartment community space. So if you want to stand out and maintain someone’s full attention, consider adding funny real estate videos for the perfect touch on your website. Don’t have a team willing to be funny on video? Consider funny real estate cartoon videos. Easily outsourced, don’t be afraid to cater to children and adults alike. If you can get the kids to laugh, you’ll have touched the parents’ hearts in a unique and irresistible way too.
If you struggle to come up with funny real estate video ideas, don’t panic. Simply Google, “funny real estate videos 2019.” Then, sit back and enjoy some winners from the recent past. Discuss what made the videos successful and use them as inspiration for your own masterpiece.
Just remember during the creation process that funny real estate commercials are only part of the equation. You also need to show substance. An example would be effectively showcasing your floor plans, proactively answering questions, and properly showcasing the overall vibe of your community. The most creative real estate videos combine the fun side with the factual. And when you do that, you can’t help but get noticed.
Real Estate Video Marketing
Now that you’ve figured out which ‘arrow to shoot’ in your multifamily video marketing efforts, you don’t want to aim it just anywhere.
For that reason, be sure to spend ample time understanding your prospective residents before you set loose on recording, publishing, posting, and sharing your multifamily videos.
Although you want to be diligent with this planning stage, you don’t want to overthink it either. A lot of the information you need is already right in front of you. For instance, the type of apartments you’re marketing already tell a lot about your audience. Are they luxury apartments , affordable, high-rise in a major city or garden style in an outlying suburb? Family focused or young professionals? Active lifestyle or quiet and studious? All of these factors should be kept in mind before you create your multifamily marketing videos.
For some, the video preparation process can seem daunting and that’s OK. In this case, you may want to hire a marketing agency to help you identify specific key performance indicators (KPIs) and your unique target market. Although you can do the video marketing yourself, sometimes seeking out real estate video marketing services may just better sense.
Your marketing team or agency can help you navigate how to get your message out to the right people too. This could and should include real estate videos for Facebook and other key social media platforms. After all, even the best message will fail if it doesn’t get into the hands of the right people.
Real Estate Video Software
Feeling inspired and excited to start creating multifamily real estate videos of your own? Make sure that you take the proper steps to ensure that you’re prepared. One of those steps is researching the best real estate video software for multifamily. One such result you will find is the Realync video leasing solution. Realync’s video solution empowers multifamily professionals to create cloud-based, polished, professional pre-recorded video tours as well as host live video tours as well.
When you’re researching the best multifamily video solution though, look beyond just the core technology. One thing that Realync offers that goes beyond any other offering is our true partnership with multifamily communities to ensure their success. Realync mandates onsite training of every new community launching Realync. This training not only covers the ins and outs of the Realync platform, but teaches video tips, tricks, and best practices, and hands on videography training for the onsite team. While at the property, the Realync team will also create videos for the team to have in their Realync account from the outset.
Another key consideration? A platform built for multifamily marketing and multifamily leasing. What do we mean by that? Does the video platform integrate into your lead management system like Yardi, RealPage, or Entrata? Does the video platform have built in Fair Housing compliance? Is it cloud-based? Does it provide data, analytics, and reporting?
There are a lot of things that may not be top of mind when searching for the best video leasing solution. Video is something that has made its way into every aspect of people’s lives. It’s easily understandable, digestible, and desired. All of that to say, you definitely want real estate video software working for you along with your real estate video efforts. Not only can it help you prepare for and carry out successful video marketing and video leasing, but it can also tell you how effective your amazing real estate videos are at reaching and converting your target audience.
Real Estate Video Testimonials
One final note that we would be remiss if we didn’t mention — testimonial videos! Building trust is the most crucial aspect of gaining the attention of quality prospective residents for your apartment community. Arguably the best way to build trust is through the use of real estate video testimonials.
Few marketing tools are as compelling as testimonials from current residents willing to talk about how great it is living at your community. If your prospective residents can hear great reviews from people just like them, you’ll have easily bridged the trust barrier and added convincing social proof to your apartment marketing strategy.
As with all other video types, it’s best to do some research before creating real estate video testimonials. Before going any further, watch several real estate video testimonial examples to get a feel for what makes them work well and the type of questions they ask residents. Then, you’ll be able to make yours even better by adding your creative edge to what you produce.
We hope this got you excited about the enormous potential of real estate video marketing and video leasing. Realync looks forward to meeting you and helping you take your apartment video efforts to an unparalleled level!