Free Toolkit: Real Estate Video Ideas for Touring a Property
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Real Estate Video Ideas
There’s no question that a quality real estate video can be quite an asset when it comes to quickly and efficiently leasing your apartment community. Gone are the days of one-dimensional apartment ads or websites that only showcase photos of amenities and a model. Today’s consumers and your prospective residents will demand more of you. That’s why multifamily video is the way to go.
Coming up with valuable and unique multifamily real estate video ideas can help tremendously with not just your marketing efforts, but also the overall leasing process and resident engagement as well. Simply having a quality video showcasing your community is a good first step, but having an entire library of videos that showcase individual floor plans or units and amenities will immediately set you apart from other property managers and leasing agents.
While having multifamily real estate videos is great as a differentiating factor for your community, that’s not the only reason why you should have a focused effort on creating and maintaining a library of multifamily videos for your community. In today’s day and age, a growing amount of prospective residents either can’t physically get to a property to visit in person before moving due to distance, time, or other factors, or, many times, they simply don’t want to visit in person anymore. So how do you show them the space in a real, transparent way without them visiting in person? You guessed it — via video!
And we’re not talking about just any type of video. If these videos are going to used to lease your space, you need unit and floor plan specific content that truly showcases your spaces as they are. In other words, your team should make these videos on your own! DIY multifamily video is much easier than you may think and the factor that makes it most important to do them on your own is trust. Prospective residents need to trust the video they are watching and trust that what they are viewing is the full story and real thing.
Creative Real Estate Videos
As we’ve mentioned, having just one, ‘average’ or standard real estate video of your multifamily community simply won’t do anymore. Having a stock apartment complex video that sits on the landing page of your website may be a good first look and something to draw prospective residents in to your site to investigate further; however, if that’s the extent of your video efforts, you are leaving a lot on the table. And likely a lot to be desired for your prospects.
What video will work best on your website to get web traffic to engage and take a next step? It varies! You need to know your audience, but one thing to consider is humor. It’s a rare form in the ever-serious luxury apartment community space. So if you want to stand out and maintain someone’s full attention, consider adding funny real estate videos for the perfect touch on your website. Don’t have a team willing to be funny on video? Consider funny real estate cartoon videos. Easily outsourced, don’t be afraid to cater to children and adults alike. If you can get the kids to laugh, you’ll have touched the parents’ hearts in a unique and irresistible way too.
If you struggle to come up with funny real estate video ideas, don’t panic. Simply Google, “funny real estate videos 2019.” Then, sit back and enjoy some winners from the recent past. Discuss what made the videos successful and use them as inspiration for your own masterpiece.
Just remember during the creation process that funny real estate commercials are only part of the equation. You also need to show substance. An example would be effectively showcasing your floor plans, proactively answering questions, and properly showcasing the overall vibe of your community. The most creative real estate videos combine the fun side with the factual. And when you do that, you can’t help but get noticed.
Real Estate Video Marketing
Now that you’ve figured out which ‘arrow to shoot’ in your multifamily video marketing efforts, you don’t want to aim it just anywhere. For that reason, be sure to spend ample time understanding your prospective residents before you set loose on recording, publishing, posting, and sharing your multifamily videos.
Although you want to be diligent with this planning stage, you don’t want to overthink it either. A lot of the information you need is already right in front of you. For instance, the type of apartments you’re marketing already tell a lot about your audience. Are they luxury apartments , affordable, high-rise in a major city or garden style in an outlying suburb? Family focused or young professionals? Active lifestyle or quiet and studious? All of these factors should be kept in mind before you create your multifamily marketing videos.
For some, the video preparation process can seem daunting and that’s OK. In this case, you may want to hire a marketing agency to help you identify specific key performance indicators (KPIs) and your unique target market. Although you can do the video marketing yourself, sometimes seeking out real estate video marketing services may just better sense.
Your marketing team or agency can help you navigate how to get your message out to the right people too. This could and should include real estate videos for Facebook and other key social media platforms. After all, even the best message will fail if it doesn’t get into the hands of the right people.
How To Make Real Estate Videos
While FaceTime, Facebook, and platforms like Realync have successfully introduced live video tours as a real way of touring apartment communities with prospective residents, these tours must be done right to be effective. When hosting a live real estate video tour, how you go about the process matters. If the video looks like you’re experiencing an earthquake or you pan so fast that the attendees get dizzy and can’t see the actual apartment, your prospective residents won’t be impressed. Be prepared ahead of time to execute a specific video plan for your live video tours.
A live walk-through of the specific apartment a prospective resident could be leasing is one of the best ways to showcase your space outside of an actual in person tour. Live tours are personal, real, transparent, and allow leasing agents to build a relationship with the prospect while showing them exactly what they as an individual want to see in the space.
And the advantage of hosting a live video tour versus relying solely on pre-recorded videos? Live tours don’t require an entire videography crew. All that you need to successfully host a high quality multifamily live video tour is your smartphone or tablet. Add the proper multifamily video solution (Realync) and you’ll be off and running with live video touring. No expensive or fancy real estate video equipment required.
If you’re interested in how to make real estate videos, the first thing to start with is a leasing agent introduction video script. Let the viewers know who you are. Before entering the apartment, show the unit number and outside door first. Once you’ve shown the entrance to the space, flow through the unit as if you were showing it in person. Go room by room and make sure to take your time. Nothing can ruin a multifamily video tour quicker than going through the space too quickly and the viewer not being able to actually see what they want to see.
If you’d like to learn more about the proper way to shoot multifamily real estate videos, download our free toolkit for a step by step multifamily video recording guide!
Once you’ve taken that first step, you’ll find that learning how to shoot real estate video doesn’t necessarily take being professionally trained. Just practice and planning to know ahead of time what you’ll say, what you’ll show, and how you’ll be putting your video to use. If, however, you don’t feel quite ready to go, you could consider taking a real estate videography course. Check with your local apartment association to see if there are any in the works.
Real Estate Video Software
Feeling inspired and excited to start creating multifamily real estate videos of your own? Make sure that you take the proper steps to ensure that you’re prepared. One of those steps is researching the best real estate video software for multifamily. One such result you will find is the Realync video leasing solution. Realync’s video solution empowers multifamily professionals to create cloud-based, polished, professional pre-recorded video tours as well as host live video tours as well.
When you’re researching the best multifamily video solution though, look beyond just the core technology. One thing that Realync offers that goes beyond any other offering is our true partnership with multifamily communities to ensure their success. Realync mandates onsite training of every new community launching Realync. This training not only covers the ins and outs of the Realync platform, but teaches video tips, tricks, and best practices, and hands on videography training for the onsite team. While at the property, the Realync team will also create videos for the team to have in their Realync account from the outset.
Another key consideration? A platform built for multifamily marketing and multifamily leasing. What do we mean by that? Does the video platform integrate into your lead management system like Yardi, RealPage, or Entrata? Does the video platform have built in Fair Housing compliance? Is it cloud-based? Does it provide data, analytics, and reporting?
There are a lot of things that may not be top of mind when searching for the best video leasing solution. Video is something that has made its way into every aspect of people’s lives. It’s easily understandable, digestible, and desired. All of that to say, you definitely want real estate video software working for you along with your real estate video efforts. Not only can it help you prepare for and carry out successful video marketing and video leasing, but it can also tell you how effective your amazing real estate videos are at reaching and converting your target audience.
Real Estate Video Production
Ready to get rolling with your multifamily video efforts? Excited to start creating and hosting a combination of live and recorded real estate videos for optimum success? Ready to start recording, editing, publishing, and sharing those videos? If you’re getting cold feet about all of the work that may go into an effective multifamily video strategy, or afraid that it may be a bit more involved than you first though, our recommendation is to follow through.
Go simply retreat and hire a real estate video production company. Start small and take a baby step. Start with the highly valuable real estate welcome video showcasing your property and team. Still anxious? Take another step back and create video scripts for leasing agents to help your team come across as convincing, authentic and professional.
Also, consider creating a real estate lifestyle video. One of the easiest things to capture is the lifestyle and vibe of your community. Not only is it another great first step video to produce for your community, but it’s also an excellent tool to help prospective residents visualize what it would be like to actually live in your community. Taking your real estate video marketing efforts to the next level does not need to be a complicated effort.
When real estate film is done well, you’ll have a video working for you 24/7. It’ll make prospective residents feel welcomed and give them valuable visual info about your property. You’ll not only inform them. You’ll also get them excited about the potential of your property.
Real Estate Video Testimonials
One final note that we would be remiss if we didn’t mention — testimonial videos! Building trust is the most crucial aspect of gaining the attention of quality prospective residents for your apartment community. Arguably the best way to build trust is through the use of real estate video testimonials.
Few marketing tools are as compelling as testimonials from current residents willing to talk about how great it is living at your community. If your prospective residents can hear great reviews from people just like them, you’ll have easily bridged the trust barrier and added convincing social proof to your apartment marketing strategy.
As with all other video types, it’s best to do some research before creating real estate video testimonials. Before going any further, watch several real estate video testimonial examples to get a feel for what makes them work well and the type of questions they ask residents. Then, you’ll be able to make yours even better by adding your creative edge to what you produce.
We hope this got you excited about the enormous potential of real estate video marketing and video leasing. Realync looks forward to meeting you and helping you take your apartment video efforts to an unparalleled level!
Ready to Get Real?
Speed Up Lease Up
by providing construction updates and showcase your space without having to do hard hat tours.
PRE-LEASE OCCUPIED UNITS
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
CONVERT A HIGHER PERCENTAGE OF YOUR LEADS INTO LEASES
when you receive notifications when prospects are viewing videos to cater your follow up.
SPEND LESS TIME TO CLOSE EACH LEASE
by removing roadblocks and barriers in the leasing process.
INCREASE SIGHT-UNSEEN LEASING
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
PROMOTE YOUR PROGRAMS BETTER
via pre-recorded videos by linking via social media or internal apps.
DECREASE MAINTENANCE REQUESTS
by creating maintenance videos.
REINFORCE COMMUNITY RULES
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.
REDUCE REPETITIVE QUESTIONS
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.
More Than Software
is available for every property utilizing Realync.
Make your video efforts consistent
with one set, standardized process and platform.
TRACK ENGAGEMENT And Usage
across your entire portfolio.
Partner with the Realync Team
to create a personalized training program to be rolled out across all properties.
Are you Ready to Get Real?
Talk with us today to see how Realync’s platform can 2X your lead-to-lease conversion rate!Request a Demo