Free Toolkit: Multifamily Marketing Ideas for Video Tours
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Guide
Promoting a multifamily property in the modern leasing landscape presents some unique challenges. Prospective residents are busier than ever, may not be able to travel to the property prior to leasing, are most likely looking for an authentic experience, and, on top of that, there is more noise from competition in the market than ever before.
So how do you stand out from the crowd and make your leasing life easier? Turn to video! Using this toolkit, you’ll learn how to use live or recorded video to overcome the problems of geographical distance, busy schedules, and a lack of easy, transparent communication with your online, typically remote, audience. Afterward, you’ll be able to create a truly authentic experience that will make your videos and community stand out.
If you enjoy the toolkit, sign up for a demo of Realync’s video tour software. With Realync, you’ll be able to create polished, professional, cloud-based videos, and host live video tours that are simple, welcoming, transparent, real, and, most importantly, authentic.
Multifamily Marketing Ideas
When it comes to multifamily marketing ideas, it is important to take a well-rounded approach.
Remember that the goal is to find ways to establish that human-to-human connection that is so important when getting prospective residents to sign on the dotted line. It is always helpful to take a look at apartment marketing ideas Pinterest to see some of the most creative options; however, a few great strategies will quickly rise to the surface.
Some of the top marketing ideas 2020 have to do with social media advertising. This is one of the most cost-effective ways for any multifamily community to reach out to prospective residents. It is free to create a profile on most platforms including Facebook, Instagram, Twitter, and more. Then, your multifamily community can put out creative photos and videos regularly to get people interested in the community. Furthermore, this can also be used to advertise certain events that might take place on the property throughout the year. In addition, your social media pages can be used to share videos of units and floor plans that might be vacant, encouraging people to sign up for tours. These tours can even be designed around certain events that might take place at the multifamily community such as a BBQ or neighborhood event. This will help prospective residents see just how much fun living in your multifamily community can be. That is why social media marketing is one of the top apartment marketing ideas 2020.
Apartment Grand Opening Ideas
One of the most exciting times of any multifamily community is the grand opening. Therefore, it is important to make this time special. There are a few great apartment grand opening ideas that leasing agents and property managers should consider. First, think about supporting a cause during the grand opening. If there is a charity that is closely aligned with the local community, try to pair with the charity to raise money for their cause while also drawing attention to the community itself. In advance of the grand opening, work to brand the multifamily community with apartment marketing slogans that will help the community stick in the minds of potential residents. It could also be helpful to throw a party that brings a prior decade to life or features fun costumes. This is a great way to come up with some social media-worthy photos and could be one of the top apartment open house ideas. Finally, think about offering apartment move-in specials. There are a few great apartment move-in specials ideas: a discount on the first month’s rent, a lower security deposit, or other features that prospective residents might find attractive like smart home technology, a free parking spot, and more. Finally, at any apartment grand opening, it is always a good idea to have free food and drinks. This can be a great segue into a great marketing strategy for multifamily communities down the road as well.
Multifamily Marketing Agency
In some cases, it might also be good to partner with apartment marketing companies such as a multifamily marketing agency. A real estate ad agency can come up with some other ideas to help the multifamily community boost its visibility in the local area.
A marketing plan for an apartment community should focus on the target audience of the multifamily community. What is the typical age of the people who live in the community? Is there a way to increase the ability of the multifamily community to reach this target audience? Are there added apartment marketing sites on which the multifamily community should be advertising? This is where a multifamily marketing ad agency can be helpful. It could also be helpful to leverage apartment marketing collateral to improve the reach of any multifamily community advertising campaign.
Multifamily Trends: 2020
In order for multifamily communities to stay ahead of the curve, they need to stay on top of the multifamily trends 2020. In many ways, these trends define the future of multifamily housing. One of the biggest trends that is taking place in the world of multifamily communities has to do with technology. Multifamily technology, including multifamily smart technology, is dominating the multifamily latest news. For example, many people are looking to incorporate smart home thermostats in their homes to manage and limit their utility bills. Many residents also use connected devices in their homes to make their entertainment more accessible and enjoyable. Sometimes, multifamily residents expect to see the same devices in the common areas. When multifamily communities incorporate these devices, this could also impact multifamily rental rates, making multifamily communities more attractive and, thereby, more profitable. For more information on this, it is always helpful to look at the National Multifamily Housing Council Rent Tracker.
Finally, those who are looking to stay up to date on all of the latest news in the world of multifamily housing should make sure to attend a multifamily conference. This is a great way to stay up to date on the latest trends in the industry while also networking with some of the top minds in the field. The Multifamily Executive Conference 2020 is always a highlight, as is the Multifamily Executive Leadership Summit. There are also the Multifamily National Conference (aka Apartmentalize) and NMHC Optech that take place regularly each year. For those who are looking for ways to learn about some of the strategies that have made other multifamily communities successful, conferences are a great place to look.