Free Toolkit: Multifamily Live Touring Tips
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Unique Special Event Ideas
For those who are looking for unique special event ideas, there are a number of fun examples to consider. First, there have been a lot of local breweries popping up lately.
This is a great way to rope in young professionals and established families alike. Among the more popular resident event ideas, organize a tasting event at a local brewery or have the brewery come to you. Residents will flock to this idea, immediately gathering their attention. This a great way to foster community as well by bringing everyone together in a single, social location.
Another of the popular multifamily resident event ideas is to have an “adopt a pet” event. Bring in a bunch of animals from the local shelter and run a cross-promotional campaign. The shelter will appreciate its increased exposure as well. Residents can come down and play with a bunch of the pets, which will increase their wellness, possibly leading to a few adoptions as well. Just make sure the pets have a place to relieve themselves.
Also, another one of the popular apartment event ideas is to host a 5K for residents. Think about where this route is going to go. Consider both resident safety as well as the opportunity to teach residents about the local area. While the apartment gym is nice, it is also great to exercise outside from time to time. This 5K run can be a way to do exactly that. Make sure to have water stations and snacks throughout the route as well as at the end.
Finally, there are some other, smaller events that apartments can run as well. Think about resident event games, a 4th of July BBQ, or even a Christmas cookie making party. Regular events are key to keeping the residents involved in both your property and throughout the local community.
Community Events And Brainstorming Ideas
Leasing agents and property managers are often the ones responsible for planning these resident events.
Some of the most common community events and brainstorming ideas circle around free items, products, and service giveaways. While these are always nice, it is important to branch out. Beyond just free stuff though, better event topics and ideas are likely going to engage the residents a bit more, holding their attention and getting them involved with the rest of the community and neighborhood.
Remember that the goal is to come up with neighborhood event ideas that will get residents to enjoy the sense of community. This will spark them to leave positive reviews and spread the word about their fantastic living experience.
One of the unique neighborhood event ideas that leasing agents may want to try is to work together to perform a civic project. Think about a local area in the neighborhood that could use some help and see if the residents are willing to pitch in. This might be done in exchange for something, such as a free meal at the event, tickets to a local movie theater, or vouchers at the local brewery. This would also be a great way for local businesses to promote themselves as well, offering to sponsor the local civic event. This will help the residents build new relationships in addition to helping new residents get to know each other a bit more.
Resident event ideas for apartment communities are meant to be unique and creative in addition to building relationships among residents. Social event ideas for communities are a fantastic way to not only promote the apartment community but help the neighborhood as well.
Resident Appreciation Events
Resident appreciation week is one of the biggest times of the year for leasing agents and property managers.
This time of year, these leasing and property management professionals turn into full on event coordinators for the duration of the week. The goal is to connect with both new and current residents to figure out how to serve them to the best of their abilities. While this is a chance for the residents to get to know each other, this is a chance for the management team to get to know the residents better as well. Leasing agents, property managers, and maintenance teams should all try to build a personal relationship with the residents who are at the events throughout the week, as they are going to be helping them every day.
Clearly, national resident appreciation week 2019 (or resident appreciation day 2019) is an important event. Therefore, it is important to come up with a well-rounded resident appreciation week template and not just do what you’ve done every single year. Think about putting up a few resident appreciation quotes, letting every resident know just how much each and every resident is valued as a member of the community. Consider capturing them on video to create a resident appreciation highlight reel. Resident appreciation ideas for apartments can also include food, beverages, and various giveaways from local businesses or one big prize like next month’s rent for free. This can be run as a cross-promotional campaign, helping out local businesses as well since local businesses will always love to get in front of your residents. During apartment resident appreciation week 2019, the apartment event coordinator (aka management team) should try to build around a theme each day. This will encourage the residents to get more involved and be able to make the days that work for their schedule. Finally, take notes of what went well and what didn’t to gear up for national resident appreciation week 2020.
Apartment Resident Retention Ideas
One of the major goals of resident events and community events is to retain residents.
It can be hard to find high-quality residents and resident retention statistics often reflect this message. Some leasing and management coordinators might even feel like the only residents who stick around are the ones who cause problems. Resident appreciation weeks are a great way to increase resident retention multifamily. Resident retention is greatly impacted in a positive manner when community engagement is high. There is a list of things you can do to increase resident retention and it all starts at day one when interacting with a prospective resident.
First, be responsive to the needs of the residents. This doesn’t involve an event at all but simply involves being there for residents when necessary. If something goes wrong in one of the units, fix it quickly. If a resident gets locked out, this might be annoying; however, people get locked out from time to time. Help them out quickly. Try to make sure that packages aren’t overlooked and that residents are aware when they have something delivered. The little things matter.
Of course, it always helps to show off a little bit of creativity with the resident appreciation events. Free food and drinks work well every time. Get the local businesses involved. Everyone can tell when the enthusiasm is there. Don’t hesitate to dress up, put on some music, and get others involved. Happiness and enthusiasm is contagious. If residents see other people enjoying themselves, they are more likely to have fun as well. This will increase retention.