Does your leasing daily checklist describe only the leasing agent daily duties, or does it include leasing agent duties that need to be fulfilled sometime in the next week or sometime in the next few months? Your leasing agent daily checklist should include some items from your leasing consultant job description checklist so that every day you’re looking toward the future and staying on track for your bigger goals.
When an acquaintance who doesn’t understand the job asks, “What does a leasing agent do?” what response do you give? If you say you answer phones, put out fires, sign leases and place advertisements, that’s too constrained a view of your responsibilities. Yet that’s what a lot of informal to-do lists tend to be. However, if you think your job is to build and maintain a healthy, active and profitable apartment community, and to strive for even better communities in the future, then your checklist needs to include farsighted, macro tasks. Tasks that risk getting neglected if your nose is too deeply buried in today’s problems.
As you make out your leasing agent daily checklist, by all means, list the appointments and tasks that have to take place before you kick off your shoes tonight. But also refer to a greater checklist for your entire role, and ask yourself what you can do today that will make your life and your community better tomorrow, next week and next year.