Free Toolkit: How to Shoot Real Estate Video

Inside the toolkit:

  • Learn how to record an apartment video tour that converts.
  • Watch our step-by-step unit recording best practices video.
  • Download our 9-point cheatsheet for future reference.

How to Shoot Real Estate Video: Tips and Tricks

Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.

This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.

How to Shoot Real Estate Video

In today’s day in age, the multifamily real estate market has picked up the pace. There are many people who are looking to rent a home on the spot. With the advances made in the field of technology, it is vital for everyone to market their communities using the type of content that consumers are demanding—video!

In order to effectively shoot a multifamily real estate video on your own, it is important to showcase the qualities that make the community a place that prospect absolutely wants to live. The basics of how to shoot a real estate video will highlight the value of the community that it has to each individual that is interested. To make sure that you are effectively communicating with video, it is important to plan out where, how, and when the different shots are going to take place, how you’ll put everything together, and how / where you’ll be using the end product. The best real estate videos of 2018 and 2019 so far have showcased the community in a very specific way—transparent! It’s all about keeping it real and showing the space as it truly is. Don’t hide things or get too fancy with your multifamily videos. Just keep it real!

The Best Camera for Real Estate Video

There is a lot of real estate video equipment that people can easily find online or that you may hear about from others in the industry. The gear that professional agencies are going to use might include lighting, tripods, and even the best lens for real estate videos. Real estate videography equipment is often sold as a large package; however, the price tag might cause some people to shake their heads and decide not to use video because of the cost. On the other hand, people might think that they need real estate photo packages or real estate video packages instead and just outsource, but that adds even more costs. After all, the goal is to lease your space to the right prospective resident as quickly and efficiently as possible.

Fortunately, there is a way to market your community well using video without using fancy, expensive equipment. The best camera for real estate video 2018 and 2019 is the phone that you likely have in your purse or pocket at all times. That’s right. All you need to be successful with video in your multifamily community is a smartphone! You still need to be smart about it though. How will you edit and share the videos? Turn to purpose-built multifamily video platforms like Realync. The Realync platform allows users to shoot, edit, publish and share videos to and from the cloud instantly all from their smartphone or tablet. At the end of the day, a prospective resident is not going to be interested in how good the lighting was, how fancy the graphics were, or how polished and professional the models in the video looked. Prospects want to be able to view and tour the community through a realistic lens, and DIY multifamily video can provide just that.

Real Estate Video Ideas

It is important for everyone to think about how they are going to use their real estate video. The use cases for video in a multifamily community are truly endless. From social media and marketing to leasing and touring, to operations and maintenance, and more!

Video is one of the most flexible, agile tools an onsite team at a multifamily community can have. Those who are in charge of planning and coordinating their multifamily videos are tasked with making the video smooth, professional, and enjoyable, but also simple, easy, transparent, and real. Real estate promo videos should be creative in how they showcase the floor plan of their property or how they highlight the surrounding area, including local businesses, parks, and more. Include some residents as experts in the area as well to demonstrate to everyone that the community is friendly and close-knit. Other funny real estate videos might take place during an event on the property, adding a little bit of fun and entertainment. This will further demonstrate the lightheartedness and fun side of the community.

Other real estate videos might be resident reviews from multiple people about all of the great ways the spaces on the property can be used and how much they love living there. Free real estate videos for marketing are a great way to increase business; however, it is also important to highlight the specific unit or floor plan for prospective residents as well.

How to Make a Real Estate Drone Video

In today’s day in age, many people offer drone real estate packages to use. The advantages of using a drone to shoot pieces of the video are numerous.

First of all, the mobility of the drone cannot be overstated. This will allow people to see parts of the multifamily community that might be impossible to see during a tour. For example, some properties might have solar panels on the roof that might be hard to see otherwise or an aerial view will showcase just how expansive your courtyard or pool area is. There are also expansive use cases for using multifamily drone photography during construction or renovations at your community to showcase the work being done and progress being made.

Using a drone can surprisingly be easier than walking around shooting video on foot as well if you are not equipped with an anti-shake gimbal. A drone can float through spaces with little limitation and give someone a comprehensive view of the space, allowing someone a different perspective than they might otherwise be able to see. Those using a drone to shoot real estate films should be sure to take advantage of this added perspective.

In addition, drones are capable of flying at a lower altitude than typical aircraft. This means that people watching the video can get a close-up of certain features that are impossible to get with other aircraft. This can take luxury real estate videos to another level and really highlight and showcase certain features of the community.

Lastly, a cinematic real estate video shot with a drone can also be used to highlight the surrounding area. The proximity to parks, the nearby amenities, and numerous other features can be easy to see through a drone. Just make sure not to fly too high because a drone video can also make a space appear to be two-dimensional if not done right. Make sure to plan out the shots beforehand and put the power of drone real estate marketing to work.

How Much Does Real Estate Video Cost?

When someone is planning to shoot a real estate video, one of the most common topics of concern is the cost. After all, shooting a video can be expensive.

When someone is planning a real estate video price list, they have to think about the cost of an expensive camera, a way to set up the lighting properly, and even pay for a video crew to help them film the shots in a professional manner, not to mention the editing and publishing. If anything changes at the property or in a unit or with an amenity, you then have to pay for someone to take certain shots over again and then edit the final copy yet again. All things that drive up the costs even further.

This is where Realync is a great option for those wondering how to get into real estate videography and have a DIY solution that gets the job done. Someone can take a high-quality video using the phone in their pocket, edit it with the software on the back end, then publish and share it just like any other video they could pay 10X more for. Realync simplifies the process, making it far more affordable so that everyone can show off their property to prospective residents with ease and comfortable video walkthrough real estate pricing.

Real Estate Videography Course

It is important for everyone to make sure that they use proper real estate video techniques. A real estate videography course or tutorial can help someone shoot their video in the right manner.

Some of the real estate videography tips include keeping the camera still, practicing the shots beforehand, and introducing the person speaking to put a face to a voice. Some of the other real estate video tips include explaining real estate video transitions from room to room, keeping the ceiling fans on low, and panning slowly to give everyone time to see what is being discussed. The real estate videography business takes practice and people shouldn’t be afraid to do shots over multiple times just to make sure they get it right. Remember that lots of people are going to be watching this video and it’s a representation of your community.

Real Estate Videos for Facebook

Once you have finished making your multifamily real estate video, it is time to showcase your property. This means sharing the video on social media and promoting the video to increase views.

Make sure to post the video on various social media platforms to encourage more viewers and target the audience that your community is seeking as residents. This will drive up interest, views, clicks, and, hopefully, leads.

Remember that different channels are going to have different requirements and formats that they might need for the video. Real estate videos for Facebook might have different requirements or specs than real estate videography for Reddit, Instagram, or Twitter. For the best results, remember that short-form videos that are 2 minutes or less are going to get more views and more attention than a long, descriptive video. Try to give viewers a checklist they can keep track of throughout the video as well. The point of the video is to draw up interest and increase awareness of your property. The most effective multifamily videos will do just that and do it very effectively.

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Ready to Get Real?

Accelerate Leasing

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    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

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    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    when you receive notifications when prospects are viewing videos to cater your follow up.

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    by removing roadblocks and barriers in the leasing process.

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    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

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    via pre-recorded videos by linking via social media or internal apps.

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    by creating maintenance videos.

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    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

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    Virtual Training

    is available for every property utilizing Realync.

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    Make your video efforts consistent

    with one set, standardized process and platform.

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    across your entire portfolio.

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    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

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    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

    Request a Demo