First of all, the mobility of the drone cannot be overstated. This will allow people to see parts of the multifamily community that might be impossible to see during a tour. For example, some properties might have solar panels on the roof that might be hard to see otherwise or an aerial view will showcase just how expansive your courtyard or pool area is. There are also expansive use cases for using multifamily drone photography during construction or renovations at your community to showcase the work being done and progress being made.
Using a drone can surprisingly be easier than walking around shooting video on foot as well if you are not equipped with an anti-shake gimbal. A drone can float through a space with little limitation and give someone a comprehensive view of the space, allowing someone a different perspective than they might otherwise be able to see. Those using a drone to shoot real estate film show be sure to take advantage of this added perspective.
In addition, drones are capable of flying at a lower altitude than typical aircraft. This means that people watching the video can get a close-up of certain features that are impossible to get with other aircraft. This can take luxury real estate video to another level and really highlight and showcase certain features of the community.
Lastly, cinematic real estate video shot with a drone can also be used to highlight the surrounding area. The proximity to parks, the nearby amenities and numerous other features can be easy to see through a drone. Just make sure not to fly too high because a drone video can also make a space appear to be two-dimensional if not done right. Make sure to plan out the shots beforehand and put the power of drone real estate marketing to work.