Free Toolkit: How to Shoot Real Estate Video
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
How to Shoot Real Estate Video: Tips and Tricks
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
The Best Camera for Real Estate Video
There is a lot of real estate video equipment that people can easily find online or that you may hear about from others in the industry. The gear that professional agencies are going to use might include lighting, tripods, and even the best lens for real estate video.
Real estate videography equipment is often sold as a large package; however, the price tag might cause some people to shake their heads and decide to not to video because of the cost. On the other hand, people might think that they need real estate photo packages or real estate video packages instead and just outsource, but that adds even more costs. After all, the goal is to lease your space to the right prospective resident as quickly and efficiently as possible. Fortunately, there is a way to market your community well using video without using the fancy, expensive equipment. The best camera for real estate video 2018 and 2019 is the phone that you likely have in your purse or pocket at all times. That’s right. All you need to be successful with video at your multifamily community is a smartphone! You still need to be smart about it though. How will you edit and share the videos? Turn to purpose-built multifamily video platforms like Realync. The Realync platform allows users to shoot, edit, publish, and share videos to and from the cloud instantly all from their smartphone or tablet. At the end of the day, a prospective resident is not going to be interested in how good the lighting was, how fancy the graphics were, or how polished and professional the models in the video looked. Prospects want to be able to view and tours the community through a realistic lens, and DIY multifamily video can provide just that.
Real Estate Video Ideas
It is important for everyone to think about how they are going to use their real estate video. The use cases for video at a multifamily community are truly endless. From social media and marketing, to leasing and touring, to operations and maintenance, and more!
Video is one of the most flexible, agile tools an onsite team at a multifamily community can have. Those who are in charge of planning and coordinating their multifamily videos are tasked with making the video smooth, professional, and enjoyable, but also simple, easy, transparent, and real. Real estate promo videos should be creative in how they showcase the floor plan of their property or how they highlight the surrounding area, including local businesses, parks, and more. Include some residents as experts on the area as well to demonstrate to everyone that the community is friendly and close-knit. Other funny real estate videos might take place during an event on the property, adding a little bit of fun and entertainment. This will further demonstrate the lightheartedness and fun side of the community. Other real estate videos might be resident reviews from multiple people about all of the great ways the spaces on the property can be used and how much they love living there. Free real estate videos for marketing are a great way to increase business; however, it is also important to highlight the specific unit or floor plan for prospective residents as well.
Real Estate Video Software
It is important to have the right software to go along with an amazing real estate video shoot. Real estate video software should be able to take the raw footage that you shoot and draw out various features of the community for everyone to see. Highlighting these features is important for ensuring that everyone watching the video sees the home in the proper light. Realync is one of the top real estate video software programs on the market. With Realync’s video leasing & engagement solution, users are able record multifamily videos, edit individual video clips, add captions, add music, trim clips, and more — all from their smartphone or tablet. Hit publish in Realync and the platform automatically stitches it all together and publishes it to your cloud-based library of multifamily video content. This is particularly useful to maintain centralized access to all video content on the web, removing the risk of losing content should a device break or individual leave the community. Being cloud-based with your real estate video software is also important from a sharing standpoint as well. Gone are the days of trying to send a 30 mb file. Simply share a link via Realync and video playback is optimized for whatever device or browser the receiving party tries to view your video on. Realync’s software will even alert you when someone is watching the video(s) sent to them so that you know your content is being engaged with.
While there may be various options when it comes to video editing or video hosting, there is only one option when it comes to having a built-for-multifamily and integrated solution for your onsite teams—Realync. One of the biggest factors to consider in your search for multifamily video software needs to be the integration factor and ease of use for your onsite teams. If a video platform is not built for multifamily touring, it likely will not be Fair Housing compliant and will absolutely not integrate into your lead management system, website, or other key systems that your onsite teams rely on to conduct business efficiently.
Real Estate Videography Course
It is important for everyone to make sure that they use proper real estate video techniques. A real estate videography course or tutorial can help someone shoot their video in the right manner.
Some of the real estate videography tips include keeping the camera still, practicing the shots beforehand, and to introduce the person speaking to put a face to a voice. Some of the other real estate video tips include explaining real estate video transitions from room to room, keeping the ceiling fans on low, and panning slowly to give everyone time to see what is being discussed. Real estate videography business takes practice and people shouldn’t be afraid to do shots over multiple times just to make sure they get it right. Remember that lots of people are going to be watching this video and it’s a representation of your community.
Real Estate Videos for Facebook
Once you have finished making your multifamily real estate video, it is time to showcase your property. This means sharing the video on social media and promoting the video to increase views.
Make sure to post the video on various social media platforms to encourage more viewers and target the audience that your community is seeking as residents. This will drive up interest, views, clicks, and, hopefully, leads.
Remember that different channels are going to have different requirements and formats that they might need for the video. Real estate videos for Facebook might have different requirements or specs than real estate videography for Reddit, Instagram, or Twitter. For the best results, remember that short-form videos that are 2 minutes or less are going to get more views and more attention than a long, descriptive video. Try to give viewers a checklist they can keep track of throughout the video as well. The point of the video is to draw up interest and increase awareness of your property. The most effective multifamily videos will do just that and do it very effectively.