Funny real estate videos can take a bit of imagination, like this real estate video, ‘Drussel the Real Estate Muscle’, that was showcased on The Jimmy Fallon Show. So maybe you can’t get clips of Tom Hanks in the movie ‘The Money Pit’, but you can use parody (deliberate exaggeration for comic effect) by reenacting scenes from a well-known movie as a fun way to show off your community!
Some of the most creative real estate videos will use costumed onsite staff members to add comic relief as they discuss the benefits of your community, talk through a maintenance issue, or a pertinent topic like picking up after your pet. The only thing serious about these types of funny real estate video ideas should be ‘truth in advertising’. Show your community, without embellishment, and don’t be afraid to make light fun of your community or the scenario that you’re covering.
To get more real estate video ideas, simply talk to your residents or think through some of the real issues or concerns that your residents and prospective residents are dealing with. Some of the best apartment video ideas that we have seen have addressed picking up after your pets, covering the ins and outs of the move-in process, and making announcements to your residents about special events or amenities.
These apartment video ideas may seem simple and that’s actually the point. Your real estate videos don’t need to be developed by million-dollar advertising agencies. Your onsite team is all you need. They’re the ones that are closest to the pain points and issues with prospective and current residents, and are the ones that know what could connect with those audiences. Consider having a brainstorming session with your team to throw any and all ideas out there and create your own funny real estate videos 2019 that will catch the consumer’s attention by showcasing your community and floor plans without boring the viewer.