Free Toolkit: Creative Real Estate Video Ideas for Touring a Property

Real Estate Intro Video

If you are actively using video marketing or video leasing for your multifamily community, then it is important to have an introduction video that highlights you or your team and your community and leasing process. Often, a real estate intro video is the best first touchpoint for communicating information, establishing a connection, and outlining the next steps from that point forward.

A quality real estate lifestyle video can be a highly converting video on your website or in the hands of leasing agents, but ensuring that it’s properly introduced so that people can quickly understand all that they’re seeing is very important for the overall effectiveness of it.

While many people are attracted to multifamily communities as a lifestyle choice, another great way to use apartment videos is to record a real estate welcome video. Welcome videos are your chance to add value to your apartment community by introducing the management staff and property maintenance teams. These videos can give the viewer an instant sense of familiarity when they do visit your property in person as well as very easily communicate community policies and more.

Leasing agent introduction scripts for these sort of intro or welcome videos should be a priority to ensure your recording goes smoothly and everything is effectively communicated. Make sure that your video scripts are original and unique, avoiding a cookie-cutter video for all staff member introductions. A good tip is to have each staff member ask a question in the video, then answer it as a way to describe what their job entails. It is important to keep the focus on the apartment community and not the individual personalities though.

Larger communities might need a series of short, informative videos, all geared towards making a new resident more comfortable with community rules, amenities, and repairs or complaints. The beauty of real estate intro videos is that you can put a face with a name, which is the first step to breaking down barriers and fostering great relationships between the staff and new residents.

Real Estate Video Marketing

Real estate video marketing should be unique to each property, as each community will have its own features that make it a unique, desirable place to live for any given group of people. Focus your marketing strategy to highlight those features that set your community apart. The best way to fill vacancies quickly is to market your community in multiple ways including real estate video marketing on social platforms such as Facebook and Instagram.

When it comes to marketing with real estate promo videos that target a specific demographic, partnering with a marketing agency could prove very beneficial, but very pricey. The thing that an agency would help you do is identifying your target audience and target demographics, then build out the strategic plans on how to reach and where to reach those audiences. If your team can set these on your own though, it can save lots of time and money in pursuing your apartment marketing strategy.

One key thing to consider when building out your apartment marketing strategy is how video plays into that. Times are changing, and using real estate video software is one of the best ways to keep up with a mobile-first consumer. The complexities about an apartment video strategy is all of the different ways and places that video could and should be used for promoting your apartment community. Social media continues to dominate targeting and advertising, so be sure to include Instagram real estate videos or real estate videos for Facebook in your strategies. Focus on equipping your target audience with the information and tools they need to understand whether your apartment community is the one for them quickly and easily.

Real Estate Video Software

To create amazing real estate videos, it will take more than a camera and an internet connection. However, it doesn’t require much more than that. Today’s consumer desires a DIY feel on their videos as it instills a certain level of trust and transparency into the process. In order to equip your onsite team to create this sort of video content, consider the real estate video software provided by Realync.

The best apartment video software will not only be built for apartment leasing, but will be a simple platform that integrates and makes video a true enterprise strategy for the entire onsite team. Here are just a few of the many benefits that Realync’s video leasing solution offers:

• Create pre-recorded videos using an iPhone or iPad
• Easily customize video clips with captions and voice-overs
• Share videos via text message or use the cloud for social media posts
• Host a live, in-person tour that is broadcast in real-time
• Control interactive maps to highlight neighborhood attractions
• Receive analytical feedback that measures client engagement
• Integrate into your lead management platform, community website, and more

Realync is multifamily’s only Fair Housing compliant video leasing solution that is purpose built for multifamily communities. With Realync video tours, your prospective residents will get the next best thing to a real, in person tour of your community and available units.The result? Increased conversion, decreased sales cycles, increased sight-unseen leasing, and more.