A Collection of Centralized Leasing Resources in One Place

Example of Centralized Leasing in Action

Tricap Residential Group, a Chicago-based multifamily management firm, is dedicated to providing renters incredible customer service by instituting technological advances and adapting to resident preferences, all of which led Tricap to develop and execute a centralized leasing model.

Prior to the pandemic, Tricap had begun plans to transition away from the traditional in-person leasing model and into an entirely virtual workforce. Partnering with Realync, Tricap virtualized its portfolio to allow staff to market their communities, lease apartments, and connect with renters through video communication and self guided tours.

As renters’ preferences evolve, Tricap continues to lead a new way of property management in the modern age. In addition, Tricap is paving the way for how other companies and communities can effectively partner with technology solutions to see success without sacrificing resident satisfaction.

Tricap named Realync as its preferred video partner for virtual leasing and resident engagement!

Watch Tricap Explain How Centralized Leasing is Working for Them

How Centralized Leasing Is an Advantage for Careers Instead of a Disadvantage

Career pathing with centralized leasing was a topic of conversation for Mike Hogentogler, COO of LCOR. He mentioned how it’s enticing to have their best leasing agents serve as many prospects as possible versus, in a traditional model, property-based agents serve as many prospects as they can until the property is occupied then typically wait to some degree for units to turn. As Mike put it, “a better model would deploy the most successful leasing agents wherever we have exposure within a given submarket.” Read more about Why Centralization Is Good News for Career Paths by Dom Beveridge.

A centralized leasing model is actually an incredible way for on-site associates to level up in their career. A model such as this gives them exposure to multiple asset types, in some cases experience across different geographical markets and gets them heard and seen with multiple leaders within the organization (not just their direct supervisors) — much more so than if they were working on-site at a single property. And, with more specialized roles, a centralized model can really give an associate the ability to shine and succeed, faster.

What's An Objection to Centralized Leasing?

A trending objection we hear to centralized leasing models from the on-site teams is a fear of losing their jobs to technology or a reduction in the workforce. While centralization does allow you to move your best people into specialized roles (where performance then naturally accelerates), most of the time a centralized model also allows core employees to shift into other disciplines within the organization – areas that didn’t have enough manpower or focus via traditional operating models.

Centralization is a win for on-site teams because it actually removes some cumbersome responsibilities (and interruptions) and allows them to do better, more focused work, and gives them time back to do what they’re most passionate about—engaging with renters.