Artistry Closes a Lease In 22 Minutes – Sight Unseen!

“I would tell anybody considering Realync to don’t just think about it, do it. Realync is helpful in every way that you can imagine. There’s no negative to Realync; it’s just going to help your business no matter how you use it.”

– Jacob Stallard // Resident Services Manager // Artistry

Opportunity

Artistry is a creatively revitalized mixed use campus in the Market East District of downtown Indianapolis. There weren’t many apartment communities in downtown Indy when Milhaus decided to take and renovate a previous structure, but now there are options at every cross street. With retention top of mind, Artistry leverages its 30 different available floor plans to move residents to other unit types within their 5-building apartment community.

Solution

Resident Services Manager, Jacob Stallard, had a jammed pack Saturday, where he wasn’t able to tour a specific prospective resident in-person that day. However, he was able to send a Realync video of an open unit that fit the prospective resident’s needs.

At the end of the day, while on his way to dinner, he received an email from the prospect saying that the studio that they applied for was going to be too small and they were going to sign with a different community. Jacob knew that he had a pre-recorded video of a larger studio that was still within their price range and available.

By having Realync in his pocket, Jacob was able to log into the app and email them the link to the video of the large available studio as he was in the car on his way to dinner.

Results

Within 22 minutes of the prospect receiving the email with the video, they emailed Jacob right away saying that the larger studio was perfect and that they wanted to stay at Artistry and to swap to that apartment!

“Being able to email or text links of tours are super helpful because you’re not just describing something, you’re able to actually show someone virtually their potential home and they know exactly what they’re getting.”

 – Jacob Stallard // Resident Services Manager // Artistry 

About Artistry

Artistry Indy is a mix of urban apartment homes and retail in the heart of Downtown Indy’s Market East District. We’re a creative, collaborative community that infuses luxury living with an appreciation for the arts. We’ve created a community where your life becomes a work of art and because every work of art is unique, there’s something at Artistry for everyone, no matter your lifestyle.

About Realync

Realync is the leading video leasing and engagement platform for the entire resident lifecycle.  Leveraging live and pre-recorded video, multifamily teams are empowered to close leases faster, market more effectively, and engage with residents.