When it comes to showing off your multifamily living space, technology has completely changed how people approach this process. While things like apartment photography and videography have been around for some time, and, at one time, things like 360 apartment tours and 3D apartment tours were the latest craze, it is now critical to have outstanding apartment video that can be used to show people what it’s really like to live in a certain space. This type of multifamily video content goes beyond having just one video sitting on your apartment community website.
Consumers today are demanding DIY, personalized video tours that show them the exact units and amenities that they want to see. These video experiences are now serving as an apartment tour with more and more people than ever before taking these virtual tours of a building. Even though these tours might not be conducted in-person like they used to, they are no less important. Tours are a critical part of leasing apartments because it allows prospective residents to truly envision themselves living in that building.
Therefore, this makes the selection of your apartment video software critical. Empowering your onsite team with a do-it-yourself video solution versus relying on outsourced apartment videographers is going to allow your team and equip your communities to use video as an effective communication tool. And nothing has proven more effective at this than the Realync video leasing solution. Realync offers apartment video software that is easy to use and allows onsite staff to deploy video for their apartment marketing, create video tours for multifamily leasing, and even use video to communicate with residents for events or maintenance.
Multifamily owners and managers are realizing just how important video is for their communities, and nothing makes multifamily apartment video easier or more effective than Realync. Sure, some teams have likely found minor success simply picking up their smartphone and recording a video or hosting a FaceTime tour, but ensuring that your video efforts are Fair Housing compliant, trackable, integrated, and sustainable is the main goal for long-term success with video. If the goal is to create an immersive environment in which someone can truly imagine themselves living in your community, then Realync should be used to make the apartment video. This will help your team set their tours apart from the competition, leading to higher conversion rates and happier residents.