Free Toolkit: Using Video for Marketing and Leasing Apartments

Apartment Tour Tips

When it comes to shooting apartment videos, there are a few real estate video tips that everyone should follow.

First, make sure to pan slowly during the video. Remember that while the person filming the video is familiar with the space, the person on the other side of the video is not. Give them enough time to digest what they are seeing. Then, be sure that the voice matches what is showing on the screen. If the tour is focusing on the kitchen, talk about the kitchen, not the bathroom. Next, remember to highlight some of the unique features of the living space. Remember that apartments tend to be smaller, so space is at a premium. Take the time to talk to the viewer about how to maximize every square foot. Finally, remember that software programs such as Realync provide the option to add captions, voice-overs, and more to create a unique finished product. Take advantage of everything the software has to offer. These are some of the most important apartment tour tips to remember.

Real Estate Video Marketing

It is important for everyone to plan an effective marketing strategy. No marketing strategy should ever start without a thorough list of objectives that should be accomplished. Try to map out specific KPIs and measurements that are needed to quantify the value of the marketing plan. Some of the key KPIs for apartment marketing include the occupancy rate, resident retention rates, number of new applications, number of tours, number of phone calls, and revenue generated.

It is also important to cater the marketing plan to the type of property that is being marketed. This is where real estate video marketing is key. With numerous property video types, multifamily communities can tailor their videos to meet their needs. There are even free real estate videos for marketing that can be used to run promotions, showing multifamily living in a raw, transparent way. Engaging with audiences on platforms such as free real estate videos for Facebook is a great way to spread the word about the benefits of living in a certain area.

Real Estate Video Marketing Ideas

For those who are looking for real estate video marketing ideas, there are a few ways to keep this unique while promoting audience engagement. First, multifamily buildings should try to set up partnerships with some of the businesses in the local area. Feature them in a video in exchange for providing certain discounts to those who have watched the video or have a promo code.

One of the top real estate video ideas is to drop free giveaways throughout the video. For example, giving away a gift card to the first person who watches the video and answers a trivia question correctly. This is another great way to get more people to watch and engage with the video.

Finally, remember that real estate promo videos are supposed to be fun. Find ways to incorporate others into the video and show everyone how much fun it is to live in the building. Get shots of parties, gatherings, and other fun events that cast the community in a positive light.