Free Toolkit: Using Video for Marketing and Leasing Apartments

Inside the toolkit:

  • Learn how to record an apartment video tour that converts.
  • Watch our step-by-step unit recording best practices video.
  • Download our 9-point cheatsheet for future reference.

About the Toolkit

Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.

This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.

Apartment Video Marketing

In the world of multifamily living and apartment buildings, it is important for property managers to make sure they have a strong marketing plan to attract new residents while also keeping current residents living in the building.

This marketing importance extends from pre-lease to stabilized properties. Marketing is how the building communicates with both prospective and current residents. Therefore, marketing plans need to be comprehensive to cast a wide net, attracting lots of qualified individuals to the building.

One of the most important marketing tools that multifamily communities have at their disposal is apartment video marketing. An apartment video can showcase the benefits of living in a certain area in a raw, unfiltered format. In the end, what any prospective resident wants to see is what it is going to be like living in that building. This is where apartment video marketing can be helpful. At the same time, not all videos are created equal. There are a few big points that everyone should know when it comes to using an apartment video as a marketing tool. Those who are looking to keep their occupancy rates high should be sure to leverage everything that apartment videos have to offer. There are even ways for people to shoot a high-quality video on their personal iPhone, iPad, or tablet.

Apartment Video Tours

One of the most powerful ways that apartment video marketing can be leveraged is as a tool for giving people a virtual tour if they cannot get there in person.

Apartment video tours are a critical component of apartment marketing because they provide prospective residents with a chance to tour an apartment building before signing an application, no matter where they might be located. Prospective residents love it when an apartment community goes out of their way to make them feel welcome. The option to conduct a virtual tour does exactly that.

When it comes to providing an apartment video tour, it is important to use an apartment tour checklist. This ensures that residents see everything they must before they sign an application. For example, an apartment video tour should include everything about a potential living space, including the closets, balcony, and main areas. At the same time, this video tour should also include common areas such as the pool, lobby, and gym. Some video tours even show some of the local highlights to demonstrate what living in a certain area might be like.

There are plenty of apartment tour blog options that show the benefits of apartment video tours. Better yet, there is even convenient software that people can use to make their own apartment video tours.

Real Estate Video Software

Even with the most amazing ideas for an apartment video tour, it is important to have the right real estate video software to really showcase that living area in the best light possible.

In the past, people used to hire professional video production crews to help them put together a video. Now, this is no longer necessary. Social media websites such as Facebook are filled with videos that have been shot using an iPhone or iPad. This means that it is possible for people to take free real estate video templates and shoot amazing videos on their own.

One of the top options out there for real estate video software is Realync. Designed specifically to allow people to shoot multifamily apartment video tours with a personal device, Realync has a number of features that have made it popular. Realync can be used to accelerate leasing and scale buildings with amazing videos that turn ideas into insights. There is even the option to test and track how the videos are performing, understanding usage and engagement with each video. This is why Realync is one of the most convenient options in the world of real estate video software.

Apartment Tour Tips

When it comes to shooting apartment videos, there are a few real estate video tips that everyone should follow.

First, make sure to pan slowly during the video. Remember that while the person filming the video is familiar with the space, the person on the other side of the video is not. Give them enough time to digest what they are seeing. Then, be sure that the voice matches what is showing on the screen. If the tour is focusing on the kitchen, talk about the kitchen, not the bathroom. Next, remember to highlight some of the unique features of the living space. Remember that apartments tend to be smaller, so space is at a premium. Take the time to talk to the viewer about how to maximize every square foot. Finally, remember that software programs such as Realync provide the option to add captions, voice-overs, and more to create a unique finished product. Take advantage of everything the software has to offer. These are some of the most important apartment tour tips to remember.

Real Estate Video Marketing

It is important for everyone to plan an effective marketing strategy. No marketing strategy should ever start without a thorough list of objectives that should be accomplished. Try to map out specific KPIs and measurements that are needed to quantify the value of the marketing plan. Some of the key KPIs for apartment marketing include the occupancy rate, resident retention rates, number of new applications, number of tours, number of phone calls, and revenue generated.

It is also important to cater the marketing plan to the type of property that is being marketed. This is where real estate video marketing is key. With numerous property video types, multifamily communities can tailor their videos to meet their needs. There are even free real estate videos for marketing that can be used to run promotions, showing multifamily living in a raw, transparent way. Engaging with audiences on platforms such as free real estate videos for Facebook is a great way to spread the word about the benefits of living in a certain area.

Real Estate Video Marketing Ideas

For those who are looking for real estate video marketing ideas, there are a few ways to keep this unique while promoting audience engagement. First, multifamily buildings should try to set up partnerships with some of the businesses in the local area. Feature them in a video in exchange for providing certain discounts to those who have watched the video or have a promo code.

One of the top real estate video ideas is to drop free giveaways throughout the video. For example, giving away a gift card to the first person who watches the video and answers a trivia question correctly. This is another great way to get more people to watch and engage with the video.

Finally, remember that real estate promo videos are supposed to be fun. Find ways to incorporate others into the video and show everyone how much fun it is to live in the building. Get shots of parties, gatherings, and other fun events that cast the community in a positive light.

Real Estate Video with iPhone

For those who are wondering how to make real estate videos, there are a few tips to keep in mind when using an iPhone.

An iPhone can be used to run apartment video tours through Realync because this is the only touring solution that is compliant with federal housing laws, a very important component of video marketing.

When learning how to shoot real estate video, make sure that the iPhone remains stable. Use attachments to keep the camera still. Nobody likes looking at a shaky video. Then, don’t be afraid to take multiple shots. Remember that all anyone is going to see is the finished product. Therefore, take multiple videos and use the one that is the best. Furthermore, take the time to turn the ceiling fans on low. Having a little bit of movement in the room is always a good thing. Finally, try not to zoom too much. Always pan slowly to give the audience time to absorb everything. You can be sure to get everything you want in one shot with a wide-angle lens attachment.

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Ready to Get Real?

Accelerate Leasing

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    Speed Up Lease Up

    by providing construction updates and showcase your space without having to do hard hat tours.

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    by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.

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    when you receive notifications when prospects are viewing videos to cater your follow up.

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    by removing roadblocks and barriers in the leasing process.

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    by making it a breeze for out-of-market leads to choose your community.

Improve Community Engagement

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    via pre-recorded videos by linking via social media or internal apps.

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    by creating maintenance videos.

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    by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t.

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    because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video.

More Than Software

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    Virtual Training

    is available for every property utilizing Realync.

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    Make your video efforts consistent

    with one set, standardized process and platform.

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    across your entire portfolio.

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    Partner with the Realync Team

    to create a personalized training program to be rolled out across all properties.

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    Are you Ready to Get Real?

    Talk with us today to see how Realync’s platform can 4X your lead-to-lease conversion!

    Request a Demo