Free Toolkit: Using Video for Marketing and Leasing Apartments
Inside the toolkit:
- Learn how to record an apartment video tour that converts.
- Watch our step-by-step unit recording best practices video.
- Download our 9-point cheatsheet for future reference.
About the Toolkit
Just about every apartment available for rent these days offers a virtual tour to prospective tenants. But these impersonal tours often aren’t able to capture the true charm of a unit, and renters may feel as though they still need an in-person visit before they commit.
This downloadable resource will explain exactly how you can use pre-recorded video tours to promote your property. It includes a step-by-step guide to get you started on using video to advertise your properties, as well as some of the market research supporting this approach.
Apartment Video Tours
One of the most powerful ways that apartment video marketing can be leveraged is as a tool for giving people a virtual tour if they cannot get there in person.
Apartment video tours are a critical component of apartment marketing because they provide prospective residents with a chance to tour an apartment building before signing an application, no matter where they might be located. Prospective residents love it when an apartment community goes out of their way to make them feel welcome. The option to conduct a virtual tour does exactly that.
When it comes to providing an apartment video tour, it is important to use an apartment tour checklist. This ensures that residents see everything they must before they sign an application. For example, an apartment video tour should include everything about a potential living space, including the closets, balcony, and main areas. At the same time, this video tour should also include common areas such as the pool, lobby, and gym. Some video tours even show some of the local highlights to demonstrate what living in a certain area might be like.
There are plenty of apartment tour blog options that show the benefits of apartment video tours. Better yet, there is even convenient software that people can use to make their own apartment video tours.
Real Estate Video Software
Even with the most amazing ideas for an apartment video tour, it is important to have the right real estate video software to really showcase that living area in the best light possible.
In the past, people used to hire professional video production crews to help them put together a video. Now, this is no longer necessary. Social media websites such as Facebook are filled with videos that have been shot using an iPhone or iPad. This means that it is possible for people to take free real estate video templates and shoot amazing videos on their own.
One of the top options out there for real estate video software is Realync. Designed specifically to allow people to shoot multifamily apartment video tours with a personal device, Realync has a number of features that have made it popular. Realync can be used to accelerate leasing and scale buildings with amazing videos that turn ideas into insights. There is even the option to test and track how the videos are performing, understanding usage and engagement with each video. This is why Realync is one of the most convenient options in the world of real estate video software.
Real Estate Video Marketing
It is important for everyone to plan an effective marketing strategy. No marketing strategy should ever start without a thorough list of objectives that should be accomplished. Try to map out specific KPIs and measurements that are needed to quantify the value of the marketing plan. Some of the key KPIs for apartment marketing include the occupancy rate, resident retention rates, number of new applications, number of tours, number of phone calls, and revenue generated.
It is also important to cater the marketing plan to the type of property that is being marketed. This is where real estate video marketing is key. With numerous property video types, multifamily communities can tailor their videos to meet their needs. There are even free real estate videos for marketing that can be used to run promotions, showing multifamily living in a raw, transparent way. Engaging with audiences on platforms such as free real estate videos for Facebook is a great way to spread the word about the benefits of living in a certain area.
Real Estate Video with iPhone
For those who are wondering how to make real estate videos, there are a few tips to keep in mind when using an iPhone.
An iPhone can be used to run apartment video tours through Realync because this is the only touring solution that is compliant with federal housing laws, a very important component of video marketing.
When learning how to shoot real estate video, make sure that the iPhone remains stable. Use attachments to keep the camera still. Nobody likes looking at a shaky video. Then, don’t be afraid to take multiple shots. Remember that all anyone is going to see is the finished product. Therefore, take multiple videos and use the one that is the best. Furthermore, take the time to turn the ceiling fans on low. Having a little bit of movement in the room is always a good thing. Finally, try not to zoom too much. Always pan slowly to give the audience time to absorb everything. You can be sure to get everything you want in one shot with a wide-angle lens attachment.
Real Estate Video Marketing Services
In some cases, it might be a good idea to hire outside help for assistance with real estate marketing.
When it comes to apartment lifestyle videos or a luxury apartment tour, it isn’t necessary to hire a camera or production crew. Realync provides multifamily apartment managers and agents with everything they need to shoot, edit, and produce an amazing video.
On the other hand, the world of digital marketing is vast. It is important for apartment buildings to make sure they have a strong SEO campaign that leads to a powerful online presence. In this case, it might be a good idea to hire a professional real estate marketing service. A well-rounded marketing plan is crucial in the real estate industry.