Free Toolkit: How to Use Video for Marketing and Leasing Apartments

Apartment Slogan Ideas

While it’s vital to have an effective website and creative, professional advertising ideas, you’ll also want to incorporate a catchy slogan into your apartment marketing efforts.

When trying to think of apartment slogan ideas, it’s best to gather your whole marketing team to help come up with creative recommendations as this is typically a tough one. Apartment marketing slogans are so crucial, it might give you a competitive edge over other complexes. It may not seem like they are that important, but if it’s the first thing a prospective resident will see in regards to your community, then there is a lot riding on that one liner apartment slogan. During this creative process, be sure to research apartment quotes and sayings, and think about the many aspects of your community. You might actually consider making a few different slogans based on the time of year and different factors that make your complex great. Think about apartment slogans for Fall, pet-friendly apartment slogans, or slogans about your location and neighborhood. Brainstorming these different elements can help you create unique apartment slogans that your competitors don’t have.

Here are a couple ideas to get the creative juices flowing for your apartment slogan ideas:

• “Find Your Autumn Paradise”
• “Live in Pet-Friendly Luxury”
• “Live Who You Are”
• “When Minutes Matter, Live in Convenience”
• “Here for You, And Them” (with a pet picture)
• “ET Tried to Call Home, Then Called Us”
• “Home is Our Favorite Four Letter Word”

Apartment Name Ideas

While it’s important to think about the many marketing tactics we’ve talked about in this post, if your community doesn’t have a great apartment community name, your marketing tactics may ultimately fall flat. The name on the building may seem rather trivial, but at the end of the day, it’s how people will know you, find you, identify you, talk to their friends about you. Your name will ultimately become your community’s identifying factor. In order to grab the attention of apartment-seekers, it’s vital to brainstorm professional and catchy apartment names. Another factor to consider is you’ll most likely be marketing apartments to Millennials, so you’ll have to ensure your name meshes well with that type of audience. What do we mean by that? Think beyond “500 N Street” for your name. Is there something you want your community to be known for? Is it a luxury community that stands out above the others in the area? Then so should your name. When deciding on apartment name ideas with your team, be sure to research other names and jot these down to use for inspiration. Names like “360 Apartments” and “Lakeshore Apartments” are good examples because they sound professional, have a catchy tone, and convey something. Don’t be afraid to spend time finding the right name given just how important it is. Try to think about what’s unique about your area and think of names that aren’t similar to other communities too. The last thing you would want is for someone to get your apartments mixed up with others.

Outreach Marketing Ideas For Apartments

When it comes to marketing tactics for leasing multifamily apartments, you can’t forget about multifamily outreach marketing. This type of marketing involves being very proactive and going out and finding residents yourself. While having a good website and writing blogs might spread the word effectively, deciding on outreach marketing ideas for apartments can help bring in new residents quicker than any other method. One way to do this involves hosting events. Once your property is built, it’s a very good idea to throw an event to kick-off the launch of your new community. Holding a ribbon-cutting event and inviting area dignitaries, local businesses, and others from the community is a great way to kick things off. In addition to creating advocates out of local leaders and businesses, this event could also be used to bring in new prospective residents. We have seen communities go as far as having a live band or DJ, catered food, giveaways, and other fun ideas that actually drive people to come and stick around. Don’t miss out on providing ‘first look’ tours of the community while people there for this event as well. It’s the perfect time to showcase your new space. Already have residents? Encourage them to bring their friends, and offer a discount off rent or referral fee if they refer a friend to the property. Don’t miss out on also posting flyers and flags around the neighborhood for apartment community events as walk-in traffic is a very real thing.