While the time of year can be a significant factor in someone’s moving decision, there are tons of reasons why a person or a family is looking for a new place. We want to highlight apartment complex marketing ideas that can work anytime in addition to the season-specific ideas found below.
The need for filling vacant apartments never takes a vacation, and your advertising shouldn’t either. From apartment blog ideas to an apartment lease-up marketing plan, your strategies should be varied, captivating, and always on. While the seasons may ebb and flow in terms of traffic and occupancy levels, keep the throttle down on your market efforts all year and you’ll see the results you’re looking for.
More and more people are searching for and finding businesses on mobile devices. The best apartment website design is optimized for smaller screens. Text messages, notifications, and mobile-friendly images are going to help prospective residents find you faster as well. Make sure that your marketing efforts are focused on where your prospective residents are at. Reaching them where they are is the key to ensuring your marketing efforts are actually seen, clicked, and pursued.
Highlight Community Living
All too often, apartment communities seem like a random collection of people. However, getting to know the community can be really appealing for prospective residents. Your apartment marketing materials should showcase any social areas, and post a list of upcoming open houses and events that your community is hosting. Hosting events is also an excellent method for marketing apartments to Millennials and Gen Z renters that are seeking community and seeking relationships amongst those they live with (or could be living with).
Provide Virtual Tours
Modern technology has made almost everything so much more convenient. Food delivery, instant communication, and now virtual apartment tours. One of the best apartment marketing ideas for any season is to enable prospective residents to view your units without having to come in. Consider the power of both live and pre-recorded multifamily video tours with Realync. Our DIY video leasing solution empowers onsite teams to create their own tours, personalize them for prospective residents, and even connect live with prospects to walk through their space in real-time.
Focus on Resident Retention
Instead of bringing in new residents, you can utilize fun marketing ideas for apartments to keep residents from vacating and not renewing. Come up with apartment lease renewal ideas that motivate current residents to stay, and that will save you a lot of time and energy later on.
Little things can make the biggest difference. Send cookies to residents over the holidays, invite them to the open house community events, host meet-and-greet events specifically for current residents and foster a sense of community. When people feel appreciated and a part of the community, they are much more likely to stay. Overall, tenant retention is one of the best outreach marketing ideas for apartments.