Speed Up Lease-Up with Live Tour Software
Realync clients consistently see significant increases in lead conversion rates and a faster lease-up phase.
Speed up lease-up
by providing construction updates and showcase your space without having to do hard hat tours.
Pre-lease occupied units
by ‘showing’ them without having to physically tour the space by sending pre-recorded videos.
Convert a higher percentage of your leads into leases
when you receive notifications when prospects are viewing videos to cater your follow up.
Spend less time to close each lease
by removing roadblocks and barriers in the leasing process.
Increase sight-unseen leasing
by making it a breeze for out-of-market leads to choose your community.
Improve Community Engagement
Promote your programs better
via pre-recorded videos by linking via social media or internal apps
Decrease maintenance key-ins and requests
by creating maintenance videos
Reinforce community rules
by receiving notifications when residents are viewing videos to know who has seen a message and who hasn’t
Reduce repetitive questions
because consumers retain 10% of a message when reading it via text, but 90% of a message when viewed in a video
More Than Software
for every property Realync is implemented at
Stop the ad hoc video efforts
going on at properties with one set, standardized process and platform
Track usage, engagement, content
being created, and more from the corporate level
Work with the Realync team
to create the training program to be rolled out across all properties
In addition to the 3D walkthrough services, many multifamily real estate marketing stacks also include virtual walkthrough or virtual tour software.
These virtual tour software services share many of the same challenges as 3D walkthrough services. These challenges include both higher costs than authentic video solutions like Realync and a lack of consumer appetite for these futuristic feeling tools. While there have been notable improvements when reviewing solutions that were named best virtual tour software 2018 versus the recently named best virtual tour software 2019, the lack of prospective resident comfort with the video output make these technology advancements seem pointless.
This scenario reminds us of one of the puzzling items in a favorite cartoon, The Jetsons. In this cartoon, the characters are often seen taking a “meal in a pill,” which is shown as a technological advancement of not having to cook and eat food. However, in reality, humans enjoy cooking and eating food, so while likely scientifically possible, we’ve yet to see massive adoption of “meal in a pill” occur. Similarly, while impressive technologies exist for virtual walkthrough tools, prospective residents ultimately crave authentic, real videos and the ability to connect on a human level with a leasing agent.
How To Make 3D Walkthrough
Learning how to make 3D walkthrough videos is overwhelming. Ironically, many of the top 3D visualization companies in the world will market the ease of use of their solution.
While chances are, you are a smart, resourceful person who could figure out these tools successfully, there may be a negative return-on-investment with your time and effort.
The first challenge in creating web 3D walkthrough content is financial costs. Ultimately, you will need a special camera and at least one software solution to begin to create 3D walkthrough videos. Next, is the challenge of either someone within your multifamily property team becoming an expert on videography and these specialized software programs or hiring a specific person or consultant for this role. This additional training and time and effort away from other responsibilities or hiring a resource can be draining. The resulting financial and time costs to create a 3D walkthrough video are substantial.
An alternative is using a tool like Realync, which helps you to provide authentic video tours and requires no special devices and has lower software costs. The ability to use a smartphone or iPad to capture video in the Realync platform decreases the barriers for multiple leasing agents and property managers to use the platform, versus dependence on only one internal subject matter expert in the case of 3D walkthrough solutions. Ultimately, with the lower costs to you and stronger consumer appetite for real video—the decision to choose an authentic video solution over a 3D walkthrough solution becomes an obvious one.
3D Walkthrough Animation Software
In addition to standard 3D walkthrough software, there is also an increasing number of offerings in the 3D walkthrough animations software market. This software is particularly complex. 3D walkthrough animation services build upon 3D walkthrough software by also allowing for objects to move—not just the camera itself. The object movement could be traffic movement, birds flying, sunsets, objects tilting, or a variety of other features that would entail objects moving.
The added element of objects moving also often impacts costs—when comparing a 3D walkthrough quotation and a 3D animation quotation sample, it is clear that the 3D animation is the newer, more expensive option.
Regardless of the selection between the two, the 3D visualization price can quickly overtake a large portion of your marketing budgets without the proven efficacy of these tactics.
Real video options like Realync are more affordable and also provide prospective residents with a more realistic and comfortable virtual tour of the property. Our data and research continue to show that the views and engagement on authentic videos mimic the impacts and sales progression of real, in-person tours while increasing overall conversion rates with prospective residents.
3D Model Walkthrough
We have established that 3D model walkthroughs can be expensive and a foreign experience to prospective residents. However, there are also logistical challenges that are presented by these tools. Due to the costs involved, oftentimes, only a few sample model units are created in a 3D model walkthrough. What often occurs with this issue is that prospective residents start to question whether their unit will be 100% identical to what they are seeing. Additionally, leasing agents are then put in the tough spot to try to verbally explain or go take still pictures to give a better idea of the actual unit. These solutions can lead to further confusion and frustration and a process that is hard to measure and make consistent throughout your multifamily property team.
When using the footage from a 3D camera online, the other challenge becomes visual perspective—while this has improved, there are still challenges where rooms can appear larger or smaller than they are. This issue can ultimately result in a disappointed prospective resident in-person tour or in someone disqualifying a unit needlessly because of perceived size issues.
3D Rendering Services
Another option that many property managers consider is to have 3D renderings of a unit or property commissioned. 3D rendering services are often focused on still imagery of photos and bringing those to life with the shadowing and other effects used in many of the 3D tools we have discussed. While this technology can be more affordable than some of the higher end 3D walkthrough animation software tools, there is still an investment needed for a quality output.
You will find that a 3D rendering studio is often much more costly than a 3D render freelance price. However, managing and trusting a freelancer is a consideration when it comes to evaluating a 3D rendering quotation.
While we are always proponents for authentic and real imagery and video here at Realync, there may be an outlet where 3D renderings are required or the norm, and this is a space where we do see clients investing in alongside our solution. Having authentic video to compliment this strategy is highly encouraged as it provides a complete view and insight to the prospective consumer and a greater connection to the property itself.
3D Architectural Walkthrough Services
Architectural elements can be key deciding factors for many prospective residents, and these must be put on display.
More and more apartment units have these differentiating features, and the ability to host live tours and offer recorded tours of exact units with a tool like Realync ensures that these are shown off appropriately. With the variation of architectural elements from unit to unit, ensuring that there is a live or recorded option available for each unit is critical as these features can create a substantially different look and feel. Realync is able to support this requirement as the costs and effort to create a recorded tour or host a live tour are much lower than 3D animation services.
Ironically, many of the 3D animation architecture services and 3D architectural imaging market the ability to hide blemishes, but this can also hide the character of many architectural elements that are beautiful because of minor imperfections or variations. Most architectural animation services and architectural walkthrough software vendors do not take the time to differentiate between a knick in a wall and a historic beam or brick wall. Therefore, the result feels much like an over-filtered social media selfie.
At the end of the day, realness matters to today’s consumers and 3D virtual tours simply do not instill the same level of trust, transparency, or realness with their experiences. Go with the options that today’s consumers are seeking and reap the results of delivering unit-specific, personalized experiences to your prospective residents on Realync.