Providing a 3D walkthrough experience for a prospective resident is exciting and can sometimes make it feel like we are living in the future. The problem lies in the fact that while it sounds very fresh and interesting, 3D walkthrough services often fall short at the critical objective of helping prospective residents understand exactly what they are getting. Vantage points used as well as an unfamiliarity with consuming 3D experiences mean that prospective residents are often left with incomplete or incorrect assumptions about your property or unit. And that’s even if you have 3D walkthroughs of every floor plan to show a prospect.
Prospective residents crave authenticity and a real view of your property — live video tours through Realync provides a way to do this without the headaches, time, and costs of a 3D walkthrough service. Real, low-fidelity video is comfortable and familiar for prospective residents and also allows for greater customization depending on their specific needs and concerns. Leasing agents are also able to leverage pre-recorded videos of apartment units, common areas, and amenities to allow for the ability to both provide a customized, personal option (live video tours) as well as a scalable option (pre-recorded video tours) for early-interest prospective residents.
In addition to the prospective resident experience being superior with Realync compared to 3D walkthrough services, there is also improved backend functionality and capabilities for your entire team and leasing agents. Rich analytics around video views for prospective residents help inform the right time to follow up and what a prospect’s particular areas of interest in specific units or floor plans may be. Additionally, the fact that Realync only requires a smartphone or tablet device and it’s user-friendly UI makes it easy for anyone on your team to become proficient and confident with the Realync tool.